PRSay

JULY 1, 2022

Fifty-five years ago, the first “Public Relations Handbook” that I edited was published. Back then, when we first published the “Public Relations Handbook,” reaching out to the media was relatively straightforward for PR professionals. Matt Holt Books recently published the book’s 5th edition. million in 1974 to 24.3

Handbook 190

Handbook Publicity Newspapers Television 190

Cision

JUNE 6, 2017

Digital marketing success is fueled by creating great content and building a targeted audience, but there’s a third piece missing from that equation—ignition. The key idea here is that the economic value of content marketing does not come from content. Aligning a brand with a celebrity is the oldest type of influence marketing.

Marketing 239

Marketing Television Handbook Web 239

Waxing UnLyrical

FEBRUARY 25, 2013

It’s important to have a consistent global approach but respect needs of local markets which run at different speeds. Share This is billed as “the social media handbook for PR,” and it is very well-written (Richard sent me a copy). Not just a look backwards. We call it insight, not hindsight….

Handbook 80

Handbook Measurement Analysis Local 80

PR Conversations

JULY 14, 2016

An unfortunate result is that some marketing (and communication and PR) practitioners promote environmental attributes or “green claims” by means of various media channels, often without any training in environmental processes and issues. Don’t imply environmental benefits or make irrelevant environmental claims.

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

An unfortunate result is that some marketing (and communication and PR) practitioners promote environmental attributes or “green claims” by means of various media channels, often without any training in environmental processes and issues. Don’t imply environmental benefits or make irrelevant environmental claims.

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

An unfortunate result is that some marketing (and communication and PR) practitioners promote environmental attributes or “green claims” by means of various media channels, often without any training in environmental processes and issues. Don’t imply environmental benefits or make irrelevant environmental claims.

Ethics 40

Ethics Guidelines Handbook Local 40

The Hoffman Agency

MARCH 6, 2024

For example, HR materials, employee handbooks? Localization is key. Funding becomes ethnocentric: With DEI departments slashed, the temptation may also be to centralize resources in one market. Prospect: No, we don’t have anything like that. Us: OK, no problem. to enter leadership roles.

Handbook 36

Handbook Trade Shows Employee Local 36