Remove Handbook Remove Internal Remove Local Remove Marketing
article thumbnail

A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

An unfortunate result is that some marketing (and communication and PR) practitioners promote environmental attributes or “green claims” by means of various media channels, often without any training in environmental processes and issues. Don’t imply environmental benefits or make irrelevant environmental claims.

Ethics 40
article thumbnail

A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

An unfortunate result is that some marketing (and communication and PR) practitioners promote environmental attributes or “green claims” by means of various media channels, often without any training in environmental processes and issues. Don’t imply environmental benefits or make irrelevant environmental claims.

Ethics 40
article thumbnail

A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

An unfortunate result is that some marketing (and communication and PR) practitioners promote environmental attributes or “green claims” by means of various media channels, often without any training in environmental processes and issues. Don’t imply environmental benefits or make irrelevant environmental claims.

Ethics 40
article thumbnail

#InspireInclusion Is Nice and All, but What Does It Even Mean?

The Hoffman Agency

As the world approaches another International Women’s Day, we reflect on this year’s theme — #InspireInclusion — and whether it stands up to scrutiny. For example, HR materials, employee handbooks? Localization is key. Have you ever watched the film Miss Congeniality ? Prospect: No, we don’t have anything like that.

article thumbnail

WaddsCon: February wrap-up, March topics and speakers

Stephen Waddington

Why PR is finally getting its share of SEO budgets - Angharad Planells, head of client success, Radioactive PR PR unleashed: why the value of PR is being recognised by organisations in 2021 - Koray Camgoz, director of communications and marketing, PRCA Please follow this link if you’d like to pitch to present at a future event.

Google 119
article thumbnail

How to Get On in New Communications: Be Nice

ZudePR

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. Michael blogs at B2B Marketing Insider. Adam is a digital marketer.

article thumbnail

How To Create An Editorial Strategy for Your Blog: Part Two

Journalistics

Since graduating from college with a degree in Journalism and PR in 1997, I have been fortunate to work full-time in various public relations, marketing communications, technology marketing and digital marketing roles. This is my first pass at answering the what and why questions as they related to Journalistics.