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What Your PR Agency Won’t Tell You (But Maybe Should)

ImPRessions - Crenshaw Communications

We preach it to our clients and put it in our company handbooks. And we’ll always spare clients the back-and-forth when negotiating for an interview or story. In PR, as in most businesses, transparency is a good thing. So, when PR agencies in particular are called out for lying or covering up, it makes us all look bad.

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Spotlight on a Solo PR Pro: Meet Doug Levy

Solo PR Pro

The handbook guides new or experienced public information officers on best practices for communicating life-safety and other urgent information during an emergency. to San Francisco to cover this brand new thing called the internet, he started covering a lot of startups, interviewing CEOs of companies large and small.

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Making a Cover Letter Count

The Hoffman Agency

The former invite interviews, the latter the bin, yet both are born with the same ultimate ambition, namely, getting a job. To quote Lou Hoffman ; ‘ Don’t follow the Resume 101 Handbook. Do not follow the Resume 101 Handbook.’. And while your CV lists your achievements and experience, your cover letter explains them.

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How to Offer Media Training to Your Clients

Solo PR Pro

Never assume – just because a client knows the key messages backwards and forwards – that they understand the dynamic of an interview. Explanations and instructions on taking charge and guiding the interview, including bridging statements and transitions. Step-by-step directions for before, during and after the interview.

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Ethical Issues with Coalitions and Front Groups – Greg Bailey

Ethical Voices

But if I’m going to hire somebody, they’re going to have a handbook as an employee that includes everything from here’s your healthcare insurance to, a whole section on ethics. In my previous firm, we had an employee handbook that it was vetted by HR consultants and lawyers and everything else.

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Maximising resilience of health and well-being assets in crisis situations

PR Conversations

See: The Handbook of Salutogenesis by Mittelmark et al (2017).] The diagram below highlights a number of relevant ‘assets’, many of which I’ve come across within the career literature where the concept of resilience is also discussed. I’m thinking here of three examples I’ve encountered this week.

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WaddsCon: February wrap-up, March topics and speakers

Stephen Waddington

Then you should get out the company handbook or whatever holds the mission statements and values and again use any direct or indirect channel, to ask how leaders can better demonstrate company values and behaviours. Use your Yammer, Slack etc to post internally and express how you feel and offer solutions and suggestions.

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