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Format Your Press Release for Improved Readership and Results | Business Wire

Business Wire

People don’t read the news.

Education 439
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How to Write an Eye-Catching Press Release Headline

PR Fuel

A press release is a public relations strategy that involves writing a brief communication about your business activities and sharing it with the media. There are hundreds of press releases released daily. One of the best ways to get attention is to write a riveting press release headline.

Writing 52
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Free White Paper! Give Your Story Legs

Cision

But does that work for your brand? Cision’s new white paper, “ The 3 Stages of Expanding Your Content’s Reach: Creation, Distribution and Amplification ,” provides a detailed guide to help you create a truly great piece of content and extend its lifespan by distributing it to the right audiences in the right ways.

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Media relations is thriving

Stephen Waddington

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media.

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5 ways to reach journalists and bloggers through your online newsroom

Presspage

Streamline your newsroom for harried writers Many communicators—perhaps most—have experience in journalism. Streamline your newsroom for harried writers Many communicators—perhaps most—have experience in journalism. Give your site a look-over with the eyes of a harried reporter on deadline.

Video 84
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Optimizing Your Content in the New SEO Environment

Marketwired

The days of loading your press releases and other PR materials with keywords and backlinks so they rise to the top of Google search results are over. This is a major problem for press releases. Press releases, when mass-syndicated, usually come up as verbatim copies in multiple locations.

SEO 60
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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

a) Many community newspapers going away and hopefully still being available in some kind of online format. These won’t be used for major bylines, important press releases, and other critical missives where every word counts. Be careful whose advice you buy, but be patient with those who supply it. I see a few things.

Marketing 187