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What to Pitch the Media in Spring

PR for Anyone

Financial advisors have a wealth of knowledge of what to teach them about saving for the future. This is one of my favorite times to pitch television. This is what I tell everybody – all of my clients – every single person watching this video has a story to pitch television related to graduates. Should they rent?

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Importance of PR in Today's Uncertain World

PR for Anyone

From imports to supply chain to product distribution to service industries (travel, hospitality, legal, financial, etc.) to retail to small business, big business, even Wall Street. For business media, this is really all they are covering right now. It will just be less in-person events and more online ones.

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What to Pitch in October

PR for Anyone

Financial Planning Month. National Women’s Small Business Month. Another huge one that I work with my clients on, anyone in the financial planning space, anything related to financial planning October is that. Dyslexia Awareness Month. Eat Better, Eat Together Month. Emotional Intelligence Awareness Month.

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What to Pitch the Media in May

PR for Anyone

National Financial Planning Month – this is a tremendous opportunity for people in the financial space to share their expertise with the world. It’s also Financial Planning Month. Regional publications are 2 months out so we’re looking at stories relevant to July. And you know, this is a really rough year.

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Pitch Ideas

PR for Anyone

It’s also Financial Planning Month. Is there anything you can relate your business to that ties into that? It’s Financial Planning month. Think pumpkins, foliage, weather changes. It’s Breast Cancer Awareness month. Are you doing anything super cool related to that?

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Pitch Around Elon Musk and Twitter

PR for Anyone

Financial Stories. If you are a financial planner, what does that mean? I mean those are numbers that are kind of out of most normal people’s realm, but you can liken it to what if you spent twenty percent of your net worth buying a business? If you’re in the financial space, you can talk about that.

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Influencers

PR for Anyone

I’d prefer that you find influencers where you can benefit one another and do something without a financial investment but a reciprocal time investment instead. I know someone who hired an influencer with a huge following to help sell her t-shirt line and even with a million plus followers, she sold zero shirts.

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