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Importance of PR in Today's Uncertain World

PR for Anyone

From imports to supply chain to product distribution to service industries (travel, hospitality, legal, financial, etc.) What information can you provide the media about your industry that will be valuable to an audience? For business media, this is really all they are covering right now. really shocking. really shocking.

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Across the Generational Divide: Two Marketers’ Perspectives

Deirdre Breakenridge

A Guest Post by Gail Nelson, Head of Marketing, SYZYGY & Amanda Degelmann, Marketing Coordinator, SYZYGY. We’re in the midst of millennial marketing mania. Posted more than 3 social media updates per day. That means cutting financial ties with their parents (stop mooching!) So, we decided to find out.

Marketing 119
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Best PR Practices For Working With International Clients

ImPRessions - Crenshaw Communications

All media is global media. and having a game plan to maximize relationships in each market. We’ve also made it standard practice to understand how the press operate in different markets. To mitigate the challenges, we start by looking at trends in media coverage of international announcements.

Internal 147
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Top 10 Reasons To Work At A PR Firm

ImPRessions - Crenshaw Communications

Most new hires will get broad exposure to the range of essential PR skills, from writing to research, to media outreach, and their work may touch several different PR sectors, from financial to fashion. Use social media savvy. Creating effective social media campaigns is a growing part of most PR work.

Skype 147
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It pays to have good friends! Oprah Winfrey’s Instagram post promoting Duchess of Sussex’s coffee was ‘a million dollar post in free publicity’ putting Meghan and Harry on path to building a BILLION dollar brand

Mark My Words

Ms Markle’s coffee investment is the first since she and Harry emigrated to pursue a private life and seek ‘financial independence’ from the royal family in California – but is still likely to ‘raise eyebrows’ at the palace, experts claim. He was an early investor in Skype, AirBnB and Uber.

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How People Made 2010 What It Was

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How People Made 2010 What It Was December 31st, 2010 Tweet Just a few more hours before we put our 2010 calendars away and start our New Year, eh? My, time flies. I turned 40. And I liked it. In my home.

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How I 1st-Drafted an 87,000-Word Self-Help Book over 46 Days in 2018*

ZudePR

In 2014, I spent the entire year obsessed with SEO and digital marketing. C: No-one’s going to market this book like I will. Looking back now, my initial concept was unambitious: a business card book that would have grown my media list but not set the heather on fire. Hold on a Minute. What book? #1 B: I set the price.

Writing 83