Doctor Spin

FEBRUARY 14, 2024

Public relations vs marketing—what are the differences? Public relations (PR) and marketing are closely related, but few know the differences. Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Doctor Spin

FEBRUARY 22, 2024

“Public relations is a young academic field with potential to inform various areas of communication and offer tools like issues management for various applied communication fields.“ Source: Journal of Communication 1 Botan, C., & Taylor, M. Public relations: State of the field. Journal of Communication, 54, 645–661.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Communications Conversations

JUNE 14, 2018

Relationships still matter, even with the changing face of journalism, and at the same time, companies are their own publishers, providing content directly to the audiences they want to reach. Another way to think about this question is from a marketing standpoint. Susan Beatty, vice president-public affairs and communications, U.S.

Communications 83

Communications Public Affairs B2C B2B 83

Barokas

MARCH 22, 2018

Through an aggressive media relations campaign, our team secured over 250 top-tier broadcast and print media hits on the local and national level in publications including CBS Sports, ESPN, Wall Street Journal, among others. Public Affairs – Apprenti. Our team’s work generated over 1.2 billion media impressions for VICIS.

Public Affairs 49

Public Affairs Sports Engineering Local 49

Communications Conversations

OCTOBER 18, 2016

The Business Journal has its long-time 40 Under 40 “competition.” Susan Roeder, director of public affairs, Andersen. Jamie Plesser, director-interactive marketing strategy & execution, Allianz. Ryan Arnholt, director-content marketing, Optum. Amy Lewis, president, Renown Marketing.

Agency 60

Agency Groups Public Affairs B2B 60

Sword and the Script

AUGUST 1, 2023

PRophet is part of a portfolio of products grouped together under a “cloud marketing” division managed by Stagwell (NASDAQ: STGW ). That phrase is often financial code suggesting a company is for sale. My back-of-the-napkin math (which is definitely not financial advice) suggests the deal is worth roughly $550 million.

Software 121

Software Pitching Ethics Privacy 121

Mindful Marketing

JULY 28, 2015

Before founding WordWrite, Paul was a vice president at Ketchum Public Relations in Pittsburgh, where he served clients including Bridgestone/Firestone, Delta Air Lines and Rutgers University. We caught up with Paul to talk PR, journalism and branding – oh, and to find out what story crafting is. As the CEO, you wear many hats.

Interviews 50

Interviews Communications Storytelling Marketing 50