Critical Mention

MAY 1, 2018

Forty years later, Star Wars is still one of the most successful film franchises of all time. Red Bull came up with, produced, and filmed the event. Earth bikers might not be as speedy, but 100 years ago Henri Desgrange came up with the idea of a bike race around France in order to raise the profile of the newspaper he worked for.

Film 73

Film Viral Newspapers Sports 73

PR in High Definition

SEPTEMBER 24, 2019

They’re the main players that make up the journalist line-up that you’ll find in every national newspaper in the UK today. The gig economy as a whole has boomed in the UK in recent years and the media has benefited from this; the number of freelancers contributing to newspapers and magazines feels at an all-time high.

Media 54

Media Newspapers Journalism Video 54

MaccaPR

AUGUST 26, 2015

Produced by Danish agency Lani Pixels, the animated film was lauded by Contently for surpassing more than one million views in less than a week. "By Speak to your community resources, such as historical societies, libraries and newspapers. The archive indexes papers from 1980 back to the paper's founding in 1851.

Corporate 48

Corporate Examples Storytelling Brand 48

MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. GUINNESS WORLD RECORDS Secret #4: Simplicity. “You don’t want to overwhelm journalists.

Viral 88

Viral Marketing Guidelines Local 88

Mark My Words

MARCH 6, 2018

This week, Centre Parcs announced that it would be joining an increasing number of brands – Lego, Paperchase, the Southbank Centre – who have chosen to stop advertising in the newspaper. It may not have been the PR campaign the studio had in mind but it has certainly lodged the film in parents’ minds as the Easter holidays loom.

Brand 60

Brand Branding Film Print 60

Stephen Waddington

DECEMBER 24, 2019

The photo was featured in every newspaper the next day and even placed on the cover of the manifesto. It is certainly true that sales of local newspapers have declined but their websites and other local websites want to carry images of high profile people making their local area special. Boris readily agreed.

Newspapers 78

Newspapers Film Local Policies 78

Buzzstream

MAY 25, 2021

You’re fairly unlikely to “go viral” with this format because they’re unlikely to produce stories that will make the front-pages of top-tier newspapers or magazines. A great example of this in action is this blog post (albeit, a long one) on the most important of questions, Is Die Hard a Christmas film? Static infographic.

Infographics 160

Infographics Data Blogging Mobile 160