MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. Smirnoff vodka (largest anamorphic painting). Big League Chew (most people – 721 of them!

Viral 88

Viral Marketing Guidelines Local 88

Critical Mention

MAY 1, 2018

Forty years later, Star Wars is still one of the most successful film franchises of all time. Red Bull came up with, produced, and filmed the event. Earth bikers might not be as speedy, but 100 years ago Henri Desgrange came up with the idea of a bike race around France in order to raise the profile of the newspaper he worked for.

Film 73

Film Viral Newspapers Sports 73

PR in High Definition

SEPTEMBER 24, 2019

They’re the main players that make up the journalist line-up that you’ll find in every national newspaper in the UK today. The gig economy as a whole has boomed in the UK in recent years and the media has benefited from this; the number of freelancers contributing to newspapers and magazines feels at an all-time high.

Media 54

Media Newspapers Journalism Video 54

Mark My Words

MARCH 6, 2018

This week, Centre Parcs announced that it would be joining an increasing number of brands – Lego, Paperchase, the Southbank Centre – who have chosen to stop advertising in the newspaper. It may not have been the PR campaign the studio had in mind but it has certainly lodged the film in parents’ minds as the Easter holidays loom.

Brand 60

Brand Branding Film Print 60

Masters in Communications

FEBRUARY 12, 2022

Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising.

Ethics 52

Ethics Communications Print Television 52

MaccaPR

AUGUST 26, 2015

Those feelings of nostalgia and a shared past bring our history to life, which allow us to collectively reminisce on social media about the way things were (or the way we’d like to remember them!). Speak to your community resources, such as historical societies, libraries and newspapers. Source: Maccabee.com ).

Corporate 48

Corporate Examples Storytelling Brand 48