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Can Sponsored Content Work For PR?

ImPRessions - Crenshaw Communications

Different types of content in the form of press releases , bylined articles , white papers, and social media , among others, can help deliver key messages, amplify thought leadership and boost SEO for a particular brand. . That’s why it offers a degree of credibility that some native advertising can lack. .

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How Pioneers in Skirts Ran a Successful Kickstarter Campaign…and Beyond!

Deirdre Breakenridge

A documentary film depends on individuals, foundations and businesses to help fund it – and the process of applying and appealing is always ongoing. Knowing that Kickstarters are also important for getting more eyes on the film itself, I did my best to help increase awareness of, and drive excitement for, the film and its Kickstarter.

Film 150
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The Death of the Press Release.

Maxim Behar

Thanks to the social media revolution, we are in the afterlife. Another factor driving another nail in the press release’s coffin is that whatever is left of traditional journalism has begun using social media as their primary source for news stories. And there is no coming back.

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Why Lebron James is a PR Superstar

Critical Mention

His status as a controversial figure reached its highest point after “The Decision,” a made for television event where James famously declared who he would be leaving his hometown Cleveland Cavaliers and “ taking his talents to South Beach ,” a spectacle that did not go over well with fans. Until next time! Critical Mention. Eric Lebowitz.

Sports 117
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You can’t get better than a PR quickie

Mark My Words

Kwik Fit’s winter safety check campaign is proof in point that PR “content” is moving further into terrains previously occupied by advertisers and the media. Kwik Fit’s video might not be an advert in the conventional sense but it has attracted the kind of attention that television fare would hope for.

Film 60
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PR Rock Stars: Minnesota Timberwolves’ and Lynx’s Kirsten Wenker

Communications Conversations

You got your degree in journalism, like many in our field. If you had to do it all over again, would you major in journalism? My major was Television Production & Broadcast Journalism, so about half of my major classes were more related to film and television. Why or why not?

Sports 113
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Maxim Behar: "I haven't seen a happy emigrant; I've seen many successful emigrants."

Maxim Behar

In journalism, there is a golden rule. By the way, for 30 years, during socialism, we only had good news. Just observe the videos shown on international television, if shown at all. I've mentioned it on television before. We went to the beach where "Baywatch" was filmed. Maxim: It's not just Bulgaria.