PRSay
FEBRUARY 7, 2024
I was recruited into public relations by one of my PR contacts when I was fashion editor of the trade magazine Sporting Goods Business. Schwartz & Company, which was looking for an account person who knew sports and fashion. Before joining PRSA in 1994, he worked as a newspaper reporter and magazine writer in Columbus, Ohio.
Maxim Behar
FEBRUARY 15, 2024
In 1999, in an interview with Bulgarian online media expert Justin Toms, I declared that print newspapers would be gone by 2025. Max, you’re going against your livelihood — you started in the press, with the printing press and newspaper ink! First, “newspaper” doesn’t exist anymore because the first part, “news,” is gone.
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Landis PR
FEBRUARY 21, 2022
During a session featuring a panel of newspaper editors, one award-winning editor matter-of-factly stated, “PR people and reporters should have an adversarial relationship.” . And a big benefit for journalists is working with PR folks for presumably easy access to story ideas and sources. . What else is always changing is the media.
Wildfire
JUNE 25, 2019
The very next day, LifeDirect ingeniously placed a print ad in leading New Zealand newspapers that took the style of an obituary, explaining how Simon had failed to identify the beneficiaries of his policy and inviting readers to stake their claim to a portion of his $10,000.
Maxim Behar
NOVEMBER 23, 2020
The PR expert Maxim Behar shared his opinion for 24 Chasa newspaper about the rapidly changing communications and the application of modern media tools in business. The reason is clear - advertisers are gradually withdrawing from everywhere - newspapers, television, radio to devote themselves to online media. 24.11.2020.
Communications Conversations
DECEMBER 17, 2014
If you’re a regular reader of this blog, you know I’m a big devotee of reading the hard copy print edition of my local newspaper, the Minneapolis Star Tribune. During one of my agency stints, a couple weeks in, I started noticing a trend: The women really amped up their fashion game on client meeting days.
Reputation Us
SEPTEMBER 7, 2016
A local newspaper reporter picked up the incident from a police report and then two TV news stations did follow-up stories. And as part of the collaboration, she asked if the reporter would be willing to give her the opportunity to view the article before it is printed or posted on its news site. The reporter agreed.
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