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10 Do’s And Don’ts For Better PR Ideas

ImPRessions - Crenshaw Communications

Looks like Facebook may be a winner here, as it recently snatched Snapchat’s most popular features like filters and stories. Launching an attention-getting idea for 3-D printing client, WhiteClouds came to us this way. The team felt such an event would not show the device in its best light and could potentially backfire.

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Marketing has Gotten Better as a Profession; Off Script #29: Tom Pick of Webiquity

Sword and the Script

Early on, I worked at a printing technology company where we had a big poster on the wall that said, “Freedom of the press belongs to those who own one.” Trying to tie print ads or direct mail directly to sales, for a high-value, long-sales-cycle B2B product, was a nightmare. Second, almost everything is now measurable.

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12 Things You Should do to Amplify a Media Mention Once You’ve Earned It

Sword and the Script

Here’s an example: Use the headline for Twitter; include relevant hashtags; Cite interesting statistic for LinkedIn; Pull an insightful quote for Facebook; Post the image to Pinterest; ensure the description make sense. How B2B Marketing Can Get More out of Trade Shows. 7) Share with industry forums and peer groups .

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Beyond Your Borders: How to Work with Non-Local Clients

Solo PR Pro

Use direct mail, print ads Facebook or LinkedIn to reach your desired market. You can also network in person by attending conferences or trade shows. You can collaborate with other independent communication professionals or those in specialty areas that complement your work.

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Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?

MaccaPR

For business-to-consumer (B2C) brands, Facebook and Instagram tend to be the most powerful channels. Here’s an example of how our client Just BARE chicken promotes a new article from its brand publishing platform, The Good Plate, on Facebook. Webinars - Create a webinar dedicated to the topic of your content.

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What Taylor Swift Can Teach You About Social Media Marketing

MaccaPR

The Nashville-bred superstar has leveraged every element of her social identity – on Facebook, Twitter, Instagram, Tumblr, Pinterest, Vevo and YouTube – to make "1989" the #1 best-selling album of 2014. Source: Billboard ). Be like Taylor (or Alfred Hitchcock) and layer your launch for suspense. Lesson #7 - Have You Ever Been Experienced?