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Letter from BETT

Stephen Waddington

BETT had an international feel with a notable rise in exhibitors from Asia. There are powerful insights for internal and corporate communication. How to run PESO campaigns on the main social media platforms This week I wrote about how-to run ads and promoted content from £1 per day on Facebook, Google, LinkedIn and Twitter.

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#19: Building a framework for reputation management

NewsWhip

And the reality and what we always train our internal teams on is to understand, and I’m sure this resonates for a lot of your audience, there’s no action we can take these days as companies that can go unnoticed by the media. That is a risk. Now from there, the question is, how’s that risk perceived? Chris: Yeah.

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A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

Table 1: James Grunig and Todd Hunt’s Four Models of Public Relations (1984) Excellence Theory The so-called Excellence Theory[ii] developed over the next decade as a result of a research programme commissioned by the Research Foundation of the International Association of Business Communicators (IABC) in 1984. I’m a PG Tips drinker myself.

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WaddsCon: February wrap-up, March topics and speakers

Stephen Waddington

You should use all internal channels (suggestion boxes, Q&A with leaders, town halls etc) that link you to the leadership to express how a particular set of behaviours make you feel, especially if there is a conflict. Use your Yammer, Slack etc to post internally and express how you feel and offer solutions and suggestions.

Google 119
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Letter from Newcastle: There’s a tool for that but be wary of free stuff

Stephen Waddington

Marketing in markets without media, tool databases, Google graveyard, reframing Brexit, internal meets external comms, #CommsSchool makes blogging a habit, and the March #FuturePRoof podcast. Jonathan Hill hit reply when he received my letter a couple of weeks ago. It’s how we ended up catching up for a coffee in Newcastle this week.

Tools 69
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Your profession needs you

Stephen Waddington

Create a Twitter hashtag, a Facebook or LinkedIn group, show the value, and people will come. Along the way social media platforms such as Facebook and Twitter, and messaging platforms such as Snapchat and WhatsApp, have given the public the opportunity to answer back. Community and commonality are frequently incorrectly transposed.

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How To Create An Editorial Strategy for Your Blog: Part Two

Journalistics

Facebook: To celebrate how our friends inspire us, support us, and help us discover the world when we connect. The statements above are most-likely internal statements that guide and ground employees around a common purpose. Here are a few examples: Nike: To be the number one athletic company in the world.