PRSay

NOVEMBER 20, 2023

Ahead of its release, 2023 Chair Michelle Egan, APR, Fellow PRSA, emphasized PRSA’s commitment to ethical behavior since the organization’s establishment in 1947 and the creation of its Code of Ethics in 1950. Attending various conferences and events, I’ve witnessed AI becoming a more integral part of our programming.

Ethics 136

Ethics Communications Tools Analysis 136

Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. If the past few years have shown us anything, it’s that the way we work and live is changing, including the job description of the PR professional. They may also be responsible for managing any outsourced content creators.

Training 195

Training Media Training Reputation Crisis Communications 195

PR 20/20

MAY 9, 2023

We frequently work with clients whose organizations utilize any number of the following methods to engage current members and constituents and attract new ones: Newsletters Marketing emails Magazines Online ads Event sponsorships Speaking engagements Webinars Volunteer opportunities And many more. And best of all, it’s attainable.

Strategy 81

Strategy Marketing Tools Report 81

5W PR

JANUARY 31, 2024

This field involves a combination of media relations, content creation, event planning, and social media management to effectively communicate a company’s innovations, milestones, and values to the target audience. Capabilities can include event planning, execution, and post-event support.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

JUNE 13, 2023

To that end, the 2023 State of the Media Report by Cision is a useful resource. It’s been trending in that direction for years. A good way is to spend some time understanding their world – that is how reporters and journalists see their work. I’ve listed those below with some takeaways for media relations. Don’t mislead a reporter.

Journalism 126

Journalism Media Relations Report Survey 126

Sword and the Script

APRIL 9, 2024

An analysis of the behavior of more than 30 million professionals across webinars, virtual events, content hubs and landing pages shows personalization improves performance Webinars were all the rage during the pandemic. We are well past the pandemic now, and live events have returned to the marketing mix.

B2B 122

B2B Study Report Product Launch 122

Ethical Voices

JANUARY 8, 2024

In November 2023, PRSA issued new ethics guidelines titled “Promise and Pitfalls, the Ethical Use of AI for Public Relations Practitioners ”. I wanted to dig into the guidelines and in mid-December 2023, I interviewed two experts to help me do just that. The truth is somewhere in between. There’s still that human element with PR.

Ethics 82

Ethics Publicity Guidelines Technology 82