Prohibition

FEBRUARY 13, 2024

It’s a reminder that responsible and ethical marketing practices are pivotal in this evolving digital landscape. TikTok-aligned music is the latest way for songs and artists to be found, through aiming to go ‘viral’ on the app. This dispute implies a potential shift in content creation strategies for TikTok marketers.

Instagram 62

Instagram LinkedIn Social Media Media 62

Contently - Strategy

SEPTEMBER 20, 2022

Social copying happens across all social platforms: Facebook, LinkedIn, Instagram, Twitter, TikTok, and the like. For example, Kylie Cosmetics went viral for all the wrong reasons for plagiarizing smaller cosmetic companies. Or you could re-share thought leadership on LinkedIn while adding your brand’s perspective.

Social Media 126

Social Media Ethics Trends Viral 126

Newsfile

FEBRUARY 28, 2024

Social media monitoring involves tracking brand mentions, conversations, and sentiment across social platforms (Twitter, Facebook, LinkedIn etc.). Newsjacking is a media strategy where a brand capitalizes on viral news stories to market itself. What is Viral Marketing? What is Social Media Monitoring? What is Native Advertising?

Viral 52

Viral Crisis Communications SEO Reputation 52

Mindful Marketing

NOVEMBER 6, 2022

The two LinkedIn invitations from imaginary people I mentioned above are cases in point; I’ve received many more, as others reading this piece probably have also. In the segment , NBC reporter Jacob Soboroff asks Fisher about the ethics of deepfake video and whether it could be a threat to democracy.

Marketing 77

Marketing LinkedIn Technology Comparison 77

Waxing UnLyrical

APRIL 23, 2013

Facebook memes are scary because they can be used to justify almost any fact, are easy to make viral, and are hard to argue with due to the speed with which they are created. The quote went viral, thus crediting the tweeter. No, our job is to keep social media ethical. Twitter and Facebook both contain plenty of fake followers.

Social Media 106

Social Media Media Viral Facebook 106

MaccaPR

JANUARY 6, 2015

Gwen Chynoweth called upon our industry to end the use of the word in " R.I.P. For PR Spin: Ethics, Public Relations and The Imminent Death of ‘Spin’. ". #7. "Spin" connotes deception, obfuscation, misdirection and other smoke and mirrors tactics to hide the truth.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

PR Conversations

APRIL 27, 2015

Sincerity, loyalty, sound judgment, trustworthiness and a commitment to the values and ethical foundations of the PR profession—which just happen to be expressed in the CPRS Code of Professional Standards —are the qualities I most admire. The film (starring Al Pacino) was about ethics and standing up for your principles at any cost.

Film 40

Film Crisis Communications Ethics Crisis 40