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How to Overcome 7 Top Content Marketing Challenges

Cision

Write stories that readers will not only relate to but also use as a valuable source for their future business endeavors. Write memorable and compelling stories that will captivate reader’s interest. Measuring Content Effectiveness. How to decide what to measure? Create a distinctive and authentic tone of voice.

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How to crack your first client meeting

The Resolution Blog

Speak their language It’s so tempting to start shouting about your good results, how many pieces of coverage you’ve secured, how much the Telegraph journalist loved your event and will definitely write soon. Tip: If it is an important meeting, manually write yourself a script, read it once and throw it away.

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Meeting the COVID-19 agency start-ups

Stephen Waddington

It’s too early to understand the impact of the crisis but each entrepreneur tells a story of grit, energy, innovation and a distinctive proposition. We help brands, organisations and businesses develop and deploy measurable communications through PR, internal comms, digital marketing, SEO, social media and advertising.

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Earning Attention: Cold Calls, Content and Ads; Unscripted Marketing

Sword and the Script

SEOs have just 60 characters for a headline – and it’s about the same for email marketers and their subject lines. I was stating that “I was open for business” and that message was released to the universe, creating more confidence and more positive energy. Measuring content output is easy. But measuring quality is not.

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The Deep Work Habits of 28 Highly Productive People

ZudePR

Entrepreneurs, CEOs, authors, Professors, bloggers, PRs, SEOs, digital marketers, speakers. I'm writing a blog post on how the best communicators "go deep" and get stuff done. She is a social media, SEO, Internet marketing and blogging consultant. She writes on Buffer, Fast Company, Huffington Post, and Entrepreneur.

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Powwowing With Pepco on Social Media

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. That, I understand. Wanna Subscribe? These fine folk did: Jan.

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A Decade of Thanksgivings

Waxing UnLyrical

We went to the parade – in crappy weather, I might add – but it’s tough to explain what it’s like to actually see those balloons and floats, to be a part of the excitement and energy of a million strangers, even when it’s raining and sleeting down on you. You have to do it to understand it. He didn’t say anything. If you are in the U.S.,

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