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Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. Reddit data.

Reddit 178
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The power of one: Internet outages and reputational risks

PR in High Definition

Dozens of websites were down including Amazon, The Guardian, Reddit and even the UK government website. And actually, it’s the power of the individual that can make or break companies, especially when it comes to reputation. Was this enough to override any reputational ramifications? Reputation is fragile, like a spider web.

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Is this a nostalgic goodbye to the HARO brand? [PR Tech Sum 51]

Sword and the Script

There was no announcement that I’m aware of, but a quick search shows some chatter about it on Twitter and Reddit , among other virtual watercoolers. This view was echoed in some of the remarks about the rebranding on Reddit. A new Gartner report suggests a better corporate intranet can help engage and retain employees.

Brand 155
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Getting a “Bad Wrap.” All We Want For Christmas is Not To Hear Mariah Carey’s Song

Reputation Us

An insightful Wall Street Journal article about the bad reputation Mariah Carey’s song receives. A Reddit thread calls for “a moment of silence” for all ye faithful retail workers who have had it with merry gentlemen and turtle doves. Retail employee Matt Martinez doesn’t mind Ms. From the Wall Street Journal.

Retail 88
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PR Tactics To Differentiate Your Brand

ImPRessions - Crenshaw Communications

told the story of the troubled relationship between the founders of Reddit, their departure from the company and eventual triumphant return. It’s a riveting story, and is part of a recently published book about Reddit – that itself being another tactic for differentiation. Last month, Inc. Write the book on it.

Brand 196
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The Financial Drain of Misinformation

PRSay

The bulk of this loss comes from stock market volatility stemming from financial disinformation campaigns, but the widespread proliferation of misinformation has also forced companies and organizations to increase spending on reputation management, brand safety, employee health and wellness, and crisis communication efforts.

Financial 192
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Denmark – A Business-Friendly Frontrunner In Technology, Green Energy And Life Sciences

Landis PR

Focus is strong on work-life balance, with quite a high degree of personal freedom for employees. Biotechnology and Life Sciences are other sectors where Denmark has a strong reputation, with a focus on research and development, as well as clinical trials and production. million users (16% of population) 2022 Reddit :0.6

Energy 59