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Coronavirus and Communications: We’re Here to Help

Barokas

Consider all stakeholders (partners, employees, candidates, customers, media)—update them frequently and in a timely manner. Many of our clients are offering their respective expertise to media as a resource during ongoing COVID-19 coverage, and leveraging their platforms to educate the public and their employees.

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PR Rock Stars: Best Buy’s Bianca Jones

Communications Conversations

It was with the Denver Post , covering a Black Friday “dress rehearsal” for employees at our Aurora, CO store. I also spent a long time identifying the perfect store and manager within my territory, and going through all of the necessary media training with him. Last question: Career highlight so far?

Sports 113
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PR Rock Stars: Winona State alum & Pediatric Home Service’s Katlyn Bourget

Communications Conversations

I handle our media relations, whether it’s local consumer news or national industry pubs, I work to build relationships and create partnerships that can help enhance our brand. This includes strategy, pitching, building talking points, media training staff and distributing through applicable channels. It’s Grow Pack Grow!

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7 PR Blogs You Should Be Following

Critical Mention

The PRNEWS Group focuses on honing and growing PR and marketing professionals’ skills in social media, crisis management, digital PR, measurement, employee relations, media training, CSR and writing through its flagship newsletter, webinars, conferences, awards programs, workshops and guidebooks. PRNEWS Blog.

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More on "When THAT Story Runs" | part two

Bad Pitch Blog

A round of media training and/or general messaging can help with this. The client was sponsoring the appearance, but it was the finale to a half-day event where the client''s employees had at risk kids shadow them. It also helped that we invited client-relevant media vs. sports journalists.