Communications Conversations

DECEMBER 16, 2014

I say “unique” because it was pitched as a red carpet event where Verizon would show off its latest holiday technologies and gadgets. I’m a PR/marketing blogger. Get Verizon employees involved. Instead of hiring actors (or stand-ins) to showcase the Verizon products, they simply let their employees do it.

Case Study 131

Case Study Wireless Company Local 131

Sword and the Script

JANUARY 14, 2020

Internally, we were faced with disparate technology systems and metrics that made it hard to create a baseline and goals for our team. 4) Before Auto Care, you worked for a PR technology vendor. We also both create technology platforms and products that are vital to the day-to-day of our clients. employees in the U.S. –

Marketing 79

Marketing Data Wireless Industry 79

Mindful Marketing

SEPTEMBER 11, 2015

Throughout his career, Jeff Drew has led communications programs for a variety of public and privately-held high-technology, healthcare and public policy organizations. We caught up with Jeff for our Masters in Marketing series. We represent public companies, innovative start-ups and every type of technology company in between.

Marketing 50

Marketing Wireless Software Journalism 50

Shift Communications

DECEMBER 15, 2016

A long time McDonald’s employee who has Down Syndrome was celebrating her retirement, and we wanted to share the good news with her local community – both to show everything people with disabilities can take on, and that McDonald’s supports them. After an aggressive media relations push, we began to pick up traction in the local market.

Print 60

Print Media Travel Wireless 60

Solo PR Pro

NOVEMBER 3, 2015

I saw some businesses treat their employees and vendors with respect during this time, and many others that didn’t. Things that seem easy to you are not to people without your skills and experience – never forget this, and charge what the market will bear. You know more than you think! All the time.

Wireless 40

Wireless Healthcare Film Banking 40

Sword and the Script

MARCH 20, 2018

While most of us take conference registrations, badge scanning, and conference apps for granted as attendees, there’s a lot more to the underlying technology. And that’s how G2Planet got started in creating technology platforms to manage marketing events. First, event marketing has become a whole lot smarter.

Industry 71

Industry Marketing Enterprise Mobile 71

Stephen Waddington

FEBRUARY 12, 2019

A n essay about the impact of the internet on corporate communication, marketing and public relations over the past 20 years. This is when telecom operators such as BT started to offer broadband to consumer users, and wireless networks appeared in public spaces. Industrialised marketing techniques have been retrofitted on the internet.

Publicity 79

Publicity Community Pinterest Reputation 79