ImPRessions - Crenshaw Communications

JUNE 28, 2017

Emotions layered with happiness make up the majority of top drivers of viral content. This efficient automation allows for the tech-driven pizza delivery company’s human employees to focus on menu-planning, marketing and other company business. In fact, happy news is a main driver for social media sharing.

Airlines 147

Airlines Insurance Insurance Exercises 147

Buzzstream

MAY 2, 2024

So we had product lines for personal loans and home equity loans, and we got into insurance and within insurance, there’s many different categories. And so if we knew that we wanted to get into homeowners insurance, we would do that with content, but then we would also do that through digital PR.

Internal 118

Internal International Insurance Insurance 118

Contently - Strategy

DECEMBER 5, 2019

There’s a common misconception that companies in conservative fields like finance, insurance, and healthcare have a harder time creating content. It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Focus on employee education and advocacy.

Financial 111

Financial Industry Report Insurance 111

Shift Communications

DECEMBER 1, 2016

A CEO who gives his employees $2,000 to go on vacation says people are more productive than ever , Business Insider. And it went completely viral – with mentions on radio shows around the country, Good Morning America , lifestyle press like Woman’s Day and other business outlets. Is High-Deductible Health Insurance Worth the Risk? ,

Strategy 60

Strategy Print Insurance Insurance 60

The Stalwart Blog

APRIL 26, 2020

Maybe it’s an employee claim against the supervisor, or maybe it’s an errant rogue, a Yelp review. Phone videos become viral, whether it’s legitimate or not. When you get involved in these things, how far are people into the crisis by the time you show up?

Crisis 78

Crisis Local Facebook Social Media 78

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

But Stumpf at first seemed to blame rank-and-file employees, 5300 of whom were fired over the scandal. Mylan swiftly responded to the crisis with favorable pricing for those without adequate health insurance, and a plan to launch a generic version of EpiPen, but the backlash continues. Fake news is big news.

Banking 202

Banking Pharmaceuticals Crisis Management Journalism 202