ImPRessions - Crenshaw Communications

JUNE 28, 2017

Emotions layered with happiness make up the majority of top drivers of viral content. We admire brands that leverage good opportunities into great ones. Lyft co-founder and president Jon Zimmer has refused to chide Travis Kalanick or outwardly engage in schadenfreude, staying true to his brand’s personality.

Airlines 147

Airlines Insurance Insurance Exercises 147

Buzzstream

MAY 2, 2024

I saw an extremely passionate and knowledgeable founder of an SEO tool who was putting in the extra hours and sweat to build the content strategy for his tool (while also serving as CEO, brand ambassador, and many other hats). I, on the, I think it was 12 brands that basically own Google search. That’s a good question.

Internal 118

Internal International Insurance Insurance 118

Contently - Strategy

DECEMBER 5, 2019

There’s a common misconception that companies in conservative fields like finance, insurance, and healthcare have a harder time creating content. It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Focus on employee education and advocacy.

Financial 111

Financial Industry Report Insurance 111

Shift Communications

DECEMBER 1, 2016

A CEO who gives his employees $2,000 to go on vacation says people are more productive than ever , Business Insider. It was totally unique – a perfect vehicle for CEO branding and hook for a reporter focused on culture. Is High-Deductible Health Insurance Worth the Risk?

Strategy 60

Strategy Print Insurance Insurance 60

The Stalwart Blog

APRIL 26, 2020

Maybe it’s an employee claim against the supervisor, or maybe it’s an errant rogue, a Yelp review. Phone videos become viral, whether it’s legitimate or not. Next week we are going to have a whole brand new lineup. Eventually, that’s the stuff that ends up at these local stations. Steve Smith: All right.

Crisis 78

Crisis Local Facebook Social Media 78

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

Here’s our list for the top stories that damaged brand reputations, wrecked careers, and kept media and PRs working overtime. But Stumpf at first seemed to blame rank-and-file employees, 5300 of whom were fired over the scandal. 2016 had plenty of the kind of the kinds of news-making crises that public relations people dread.

Banking 202

Banking Pharmaceuticals Crisis Management Journalism 202