Employee Ethics Measurement Webinar 
Sword and the Script
FEBRUARY 16, 2021
Businesses are increasingly viewed as more ethical and competent than government, media and non-governmental organizations (NGOs). That’s measured by asking respondents to rate trust on a nine-point scale from “distrust” to “neutral” to “trust.” Business is ethical and competent. 57% are neutral about trust in NGOs.
Ethical Voices
AUGUST 22, 2022
She discusses a number of important issues, including: The ethical challenges of weaponized communication. It is not right what it is doing to our employees, to our teams, to our audiences as marketers, professional communicators and leaders. What am I measuring this quarter, next quarter, this year? That is not ethical.
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Newsfile
FEBRUARY 28, 2024
PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. How Do You Measure Media Coverage? Measuring media coverage involves quantifying the impact and visibility of PR efforts. Brand advocates include customers, employees, and influencers.
Onclusive
JUNE 1, 2023
It’s a reactive measurement for campaign analysis and overall performance reporting. Social media listening is more proactive , capturing quantitative and qualitative data to anticipate trends, sentiment, and consumption styles. This is crucial for understanding what topics are important to your many stakeholder groups.
Sword and the Script
DECEMBER 22, 2020
The survey found, “The top three areas live event budgets will be reallocated to are content creation (43%): hosted webinars (40%); and search marketing (33%).”. Happy employees are the ultimate growth driver. Source: Code of PR Ethics? ). Source: PR Measurement ). Source: Content Marketing is the New Conference ).
Sword and the Script
APRIL 27, 2019
65% of journalists said audience metrics have changed the way they evaluate stories”; additionally, “43% of journalists globally reported their organization’s primary measure of success for their content is readership or viewers.”. How do you measure influencer marketing results? Volume of work. What influencers does PR use?
Critical Mention
OCTOBER 24, 2019
Its blog posts give readers a great understanding of ethical PR advice to help media personnel kickstart their profession. Their website is a business hub that spotlights brand-building tips, educational business webinars and blogs that help drive success. Our top picks: PR strategies can vary from organization to organization.
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