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Policy and training needed to counter employee DIY AI risk

Wadds Inc.

Governance, clear policies and training around ethical AI are urgently needed to mitigate against unauthorised usage. Many employees are using generative AI tools at work without formal approval or guidance from their employers. The data management and security issues are clear, but there is also a growing ethical issue.

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Future of PR: 2020 edition

Stephen Waddington

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. It is firmly on the agenda of industry bodies and progressive organisations are talking steps to address it for employees. The web and the internet have enabled communities to form around an organisation, topic or issue.

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Engaging (and grilling) the social side of James Grunig

PR Conversations

I have long had an interest in the potential of cyber media (including discussion groups, listservs, web pages, blogs, and the new social media) for use in public relations. Page conference three weeks ago, a panel on the new media suggested that Google should be the home page for an organization rather than its own web page.

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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

Communication channels and actions must be increasingly fluid, agile, and complete, with interesting and objective narratives that engage and awaken the interaction and commitment of employees with the company, and between different areas. Employee communication will continue to be a major focus for many CCOs. Games are generally fun.

Marketing 190
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A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

The first phase of study that led to the Excellence Theory consisted of quantitative, survey-based research of more than 300 organisations in Canada, UK and US, including a cross section of corporations, non-profit organisations and government agencies. Other challenges include ethics, power, propaganda and Western bias.

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BuzzStream, GDPR, and You

Buzzstream

The important thing to remember is that the GDPR is primarily concerned with handling data ethically and according to the intended purpose. Formal definition: The Data Processor is any person (other than an employee of the Data Controller) who processes data on behalf of the Data Controller. Data Processor.

Privacy 48
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Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. We’ll look at ethics and governance. Edward Snowdon wants us to be afraid of big government prying into our lives. Private companies pose more of a threat than governments ever could.