Education Product Launch Reputation Storytelling 
Onclusive
JULY 13, 2021
Products: Track soundbites for a specific product to identify if you’re over indexing on specific product mentions or one product benefit over another inform earned, owned and paid campaign strategies for improved performance and product storytelling optimization. Read the full case study.
Karen Freberg
JUNE 24, 2019
This past week attending and working at the Cannes Lions Festival of Creativity was one of the most rewarding, inspiring, and educational professional and personal experiences I have ever had. It was this trip back in 2017 that sparked the idea of creating and launching an Educators Summit at Cannes Lions. How cool is that?!
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5W PR
JANUARY 31, 2024
Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. This is especially effective for consumer technology products.
ImPRessions - Crenshaw Communications
JANUARY 3, 2019
It may be tempting to think that a great PR program is the magic ingredient for a critical product launch or the sole solution to a decline in brand reputation. The molding of public opinion, raising of awareness, or bolstering of reputation are time-consuming endeavors requiring discipline and patience.
B2B PR Sense
JANUARY 5, 2018
Expert public relations tactics and strategy from an experienced PR person have the power to bolster your reputation and draw people to your brand. Beyond crafting a strategy and media relations, PR professionals also help with: Reputation management. Product launch. Crisis management. Social media strategy.
ImPRessions - Crenshaw Communications
OCTOBER 22, 2019
Conversely, if customers are fooled by positive PR for a product that doesn’t measure up, they will feel burned. That’s a recipe for reputation disaster. A big new product launch typically happens once in a couple of years at best. Myth: PR only works when you have news. But it can also do much more.
ImPRessions - Crenshaw Communications
MARCH 28, 2017
Additionally, an organization may be seeking advocacy of a position or cause, like this current campaign aimed at increasing public education and awareness of mental health issues. The PR campaign’s goals were to infiltrate the college market, and our storytelling focused on college readiness for freshmen.
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