Sword and the Script

NOVEMBER 18, 2017

Infographics remain high on the marketing list of tactics. This week I looked at Google search data for the word “infographic” (and variations) and found interest continues to grow at a steady pace. We see infographics in content marketing survey results as well. But Those Troubled Infographics. 1) Data visualization.

Infographics 68

Infographics Data Case Study Content Marketing 68

Deirdre Breakenridge

SEPTEMBER 3, 2014

It’s the end of the summer and fall marks the busy season for professionals, as well as PR educators and students who are back in school. Every week, I use Evernote for creating blog posts and interview responses; recording the articles and the answers to questions. I discovered. Yellowdig is an internal collaboration tool.

Communications 383

Communications Tools Google Resources 383

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As an alternative, a company can show a “day in the life” of employees or simply interview them one-on-one in a video featurette, like Elite SEM does in its more traditional talking-heads style post. It’s pure storytelling. An expression of corporate values. Make case studies more visual.

Video 149

Video Case Study Agriculture B2B 149

5W PR

JANUARY 31, 2024

PR specialists pitch stories, arrange interviews, and share press releases to secure positive media coverage for the company or its products. This could include blog posts, whitepapers, case studies, and infographics. Content Marketing: Develop high-quality content that addresses the interests and pain points of your target audience.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Marketwired

FEBRUARY 16, 2016

When you can, offer high resolution photos, videos or infographics. Creative PR is moving your storytelling to new levels by creating and sharing more interactive and visual content. The quotes pique far more interest around our guests and their interviews. Instructure is a company that builds tools for online educators.

Creativity 100

Creativity Pitching Writing Conference 100

Sword and the Script

DECEMBER 10, 2019

The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media. Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No. ” Scott Kaminski | Häfele America Co. 5) Marketers will slow down.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

ReimaginePR

SEPTEMBER 5, 2016

Your audience can be defined by gender, age group, location, education, pain point, behavior and more. This means photos, infographics and other graphic elements that break up large chunks of text. Infographics. Interviews. Your Audience Is Probably Your Customer. Use Imagery. You need to include imagery. Testimonials.

Blogging 120

Blogging How To Infographics Writing 120