Sat.Jan 21, 2017 - Fri.Jan 27, 2017

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What You Need to Know About LinkedIn’s New Changes

Cision

LinkedIn is now an official property of Microsoft and has announced the intention to deeply integrate Microsoft products into the network. So adding more intelligence to the algorithm is not a bad thing, in my humble opinion. Conclusion. So perhaps these desktop changes are a precursor to integrations coming in the next year.

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Should Livestreaming Be a Part of Your Social Strategy for 2017?

Beyond PR

Product demos. Product launches. Learn more about branded video with PR Newswire’s Video Production Boot Camp to help you prepare for your next production. As it pertains to brands, here are some strategies that are successfully attracting audiences: Question and answer sessions with a company representative.

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Building Community through User Generated Content

Solo PR Pro

We are connecting with others by sharing the experience of using a product, or service in the form of ratings, reviews, tweets, photos and more. Whether you sell products or services, you can facilitate community by providing a mechanism for your audience to interact. Build buyer reviews into your online product catalog.

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The Next Big Social Network Does Not Exist

Shift Communications

That said, the top ways to future-proof your brand against these trends are to strengthen the brand with quality products, incredible service, and unique experiences that only your brand can deliver. These are large macro trends, not imminent changes, and brands will have a few years to make changes.

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2017 PR Measurement Predictions & PR Wish List From Boston Marketing Pros

Mindful Marketing

Social media expert Meagan White, product marketer at Acquia , says “More and more media outlets are using social media platforms like Twitter as a go-to news source, often basing entire stories on a high-profile tweet or on a controversial Twitter conversation. Cheers to a productive 2017! .