Agility PR Solutions

SEPTEMBER 14, 2023

It can be hard for a small business to show up in search listings, but local SEO strategies can help improve the online visibility of your business and attract more local customers. In this article, we will look at some effective local SEO tips, with a specific focus on optimizing your presence on Google My […] The post Local search SEO tips to increase visibility for small businesses appeared first on Agility PR Solutions.

Small Business 160

Small Business SEO Local Google 160

5W PR

SEPTEMBER 14, 2023

In today’s highly competitive business landscape, building and maintaining brand loyalty is essential for the long-term success of any company. Brand loyalty represents a customer’s commitment to repeatedly choose and advocate for a specific brand over its competitors. This loyalty not only leads to repeat purchases but also to positive word-of-mouth, increased customer lifetime value, and a solid foundation for growth.

Consumer 148

Consumer Brand Branding Storytelling 148

PRSay

SEPTEMBER 14, 2023

As the world rushes to aid the victims of the earthquake on Sept. 8 in Morocco , Susan Malandrino looks back at her work with the American Red Cross in Turkey and Syria this past February. It’s been several months since the devastating earthquakes rocked Türkiye and Syria , killing more than 50,000 people and causing immeasurable strife. As the anniversary approached, I’ve thought a lot about my experience as a deployed delegate for the International Federation of Red Cross and Red Crescent Soci

Communications 139

Communications Internal International Publicity 139

Agility PR Solutions

SEPTEMBER 14, 2023

Packaging companies have a tough sustainability challenge—this industry sector has relied on materials like plastic since its onset, but in an age where landfills are overflowing and oceans are littered with plastic waste, they are under growing scrutiny from regulators and consumers to develop more circular, sustainable products, while others say packaging is no longer […] The post Communication breakdown?

Consumer 100

Consumer Communications Industry Company 100

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3BL’s in-house experts merge the celestial wisdom of astrology with current environmental, social, governance (ESG) communication trends to offer a unique perspective and practical advice on sharing your company’s commitments effectively. 3BL’s new “Navigating ESG Comms through the Cosmos” series begins with Virgo season! In this edition, we delve into: How businesses have responded to environmental disasters over the past few months and why you can expect a continued focus on the climate crisis

Communications

Steve Barrett on PR

SEPTEMBER 14, 2023

A recent report shows compensation, team size and responsibility are on the rise in the CCO’s office — but ethnic and gender diversity are still lagging.

Report 144

Report Blogging 144

OnePitch

SEPTEMBER 14, 2023

Thanks to technology, Journalists have many options for conducting interviews. Some prefer interviews in person because they want to build a genuine connection, while others prefer phone calls for speed and convenience. When setting up an interview, it’s important to ask the journalist what interview format they prefer. We ask all our Coffee With a Journalist guests what interview format they like best, and their answers (and reasons why) are just as unique as they are.

Interviews 94

Interviews Technology 94

Agility PR Solutions

SEPTEMBER 14, 2023

Consider this ordinary situation. You’re planning a weekend away camping, and could do with some new outdoor gear. Almost without thinking, you switch on your laptop and go straight to your trusty outdoor apparel website. You’ve bought from there many times before. Not only have they consistently delivered in terms of product quality, but the […] The post 5 steps for building an effective brand experience strategy appeared first on Agility PR Solutions.

Brand 100

Brand Branding Strategy Apparel 100

NewsWhip

SEPTEMBER 14, 2023

The Barbie movie was the big story of the summer, and its success has extended well beyond its opening weekend, with the film still in cinemas as we write this blog halfway through September. Coincidentally, it was also a top story in a different sense, as it came out on top of our brands coverage analysis in August. The article referred to Barbie getting near a billion dollars in ticket sales heading into its third weekend, making it one of the biggest movies of 2023 at the time, and in fact

Brand 78

Brand Branding Viral Social Media 78

HMA Public Relations

SEPTEMBER 14, 2023

Are you telling stories that elevate your brand? Discover how to build deep connections with audiences and create an identity around your brand through captivating storytelling in this post from Rayna Burgett.

Storytelling 90

Storytelling Brand Branding How To 90

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Ethical Voices

SEPTEMBER 14, 2023

This week in PR Ethics the issues ran the gamut from AI and government overreach, to how much should brands cooperate with the government and should we believe what we read: Conflict of Interest – One of the most common ethical dilemmas PR pros face deals with conflict of interest. This OpEd calls out a potential conflict of interest between the New York Racing Authority and an employee for a PR firm.

Ethics 80

Ethics Media Relations Government Media 80

Steve Barrett on PR

SEPTEMBER 14, 2023

Editorial director Steve Barrett reflects on PRWeek's original mission statement from 1998 — and on how the industry has evolved today.

Industry 109

Industry 109

Stern + Associates

SEPTEMBER 14, 2023

As the adoption of artificial intelligence spreads across the business world, Michèle Lamont, Harvard University professor, says there’s something vital humans can give to each other that machines cannot – recognition. Author of “ Seeing Others: How Recognition Works ― and How It Can Heal a Divided World ” (Simon and Schuster, September 2023), Lamont is a pioneer in the study of cultural and comparative sociology.

Employee 62

Employee Study Strategy Groups 62

Maxim Behar

SEPTEMBER 14, 2023

Oh., times are complicated. A minister (in this case of tourism) shoots off to visit the remnants of the unprecedented floods around Tsarevo, taking heroic photos amidst the devastation with clean, white boots on which the tourist "logo" of Bulgaria is sewn. All the while, she looks thoughtfully out at the vast expanse and (probably) suffers for the victims and the devastation.

Tourism 59

Tourism Newspapers 59

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One moment, you're proudly releasing your annual report, and before you know it, six months have passed and attention has shifted. Not communicating your impact consistently to key stakeholders is what we call an ESG communication red flag. Think of red flags as common mistakes that hinder stakeholder engagement. While these slips in communication are rarely intentional, they can have a significant impact on how your ESG efforts are perceived.

Communications