Thu.Sep 14, 2023

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Local search SEO tips to increase visibility for small businesses

Agility PR Solutions

It can be hard for a small business to show up in search listings, but local SEO strategies can help improve the online visibility of your business and attract more local customers. In this article, we will look at some effective local SEO tips, with a specific focus on optimizing your presence on Google My […] The post Local search SEO tips to increase visibility for small businesses appeared first on Agility PR Solutions.

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How to Maintain Brand Loyalty with Consumers Through Long Term Campaigns


In today’s highly competitive business landscape, building and maintaining brand loyalty is essential for the long-term success of any company. Brand loyalty represents a customer’s commitment to repeatedly choose and advocate for a specific brand over its competitors. This loyalty not only leads to repeat purchases but also to positive word-of-mouth, increased customer lifetime value, and a solid foundation for growth.

Consumer 148

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Communications in a Disaster Zone: The Stories You Choose Not to Tell


As the world rushes to aid the victims of the earthquake on Sept. 8 in Morocco , Susan Malandrino looks back at her work with the American Red Cross in Turkey and Syria this past February. It’s been several months since the devastating earthquakes rocked Türkiye and Syria , killing more than 50,000 people and causing immeasurable strife. As the anniversary approached, I’ve thought a lot about my experience as a deployed delegate for the International Federation of Red Cross and Red Crescent Soci

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Communication breakdown? Consumers want more sustainable product packaging, but they say they have a hard time identifying it

Agility PR Solutions

Packaging companies have a tough sustainability challenge—this industry sector has relied on materials like plastic since its onset, but in an age where landfills are overflowing and oceans are littered with plastic waste, they are under growing scrutiny from regulators and consumers to develop more circular, sustainable products, while others say packaging is no longer […] The post Communication breakdown?

Consumer 100
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How Will Virgo Season Impact Your ESG Communication?

3BL’s in-house experts merge the celestial wisdom of astrology with current environmental, social, governance (ESG) communication trends to offer a unique perspective and practical advice on sharing your company’s commitments effectively. 3BL’s new “Navigating ESG Comms through the Cosmos” series begins with Virgo season! In this edition, we delve into: How businesses have responded to environmental disasters over the past few months and why you can expect a continued focus on the climate crisis

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CCOs are growing in importance and upping their pay

Steve Barrett on PR

A recent report shows compensation, team size and responsibility are on the rise in the CCO’s office — but ethnic and gender diversity are still lagging.

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Analyzing Journalist Interview Preferences: Rise of Phone Interviews


Thanks to technology, Journalists have many options for conducting interviews. Some prefer interviews in person because they want to build a genuine connection, while others prefer phone calls for speed and convenience. When setting up an interview, it’s important to ask the journalist what interview format they prefer. We ask all our Coffee With a Journalist guests what interview format they like best, and their answers (and reasons why) are just as unique as they are.

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5 steps for building an effective brand experience strategy

Agility PR Solutions

Consider this ordinary situation. You’re planning a weekend away camping, and could do with some new outdoor gear. Almost without thinking, you switch on your laptop and go straight to your trusty outdoor apparel website. You’ve bought from there many times before. Not only have they consistently delivered in terms of product quality, but the […] The post 5 steps for building an effective brand experience strategy appeared first on Agility PR Solutions.

Brand 100
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Barbie dominates August brand coverage


The Barbie movie was the big story of the summer, and its success has extended well beyond its opening weekend, with the film still in cinemas as we write this blog halfway through September. Coincidentally, it was also a top story in a different sense, as it came out on top of our brands coverage analysis in August. The article referred to Barbie getting near a billion dollars in ticket sales heading into its third weekend, making it one of the biggest movies of 2023 at the time, and in fact

Brand 78
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Can I Grow My Audience Through a Story?

HMA Public Relations

Are you telling stories that elevate your brand? Discover how to build deep connections with audiences and create an identity around your brand through captivating storytelling in this post from Rayna Burgett.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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This Week in RPR Ethics (9/14/23) – There is Something Rotten in….AI, Media Relations, and Government Overreach

Ethical Voices

This week in PR Ethics the issues ran the gamut from AI and government overreach, to how much should brands cooperate with the government and should we believe what we read: Conflict of Interest – One of the most common ethical dilemmas PR pros face deals with conflict of interest. This OpEd calls out a potential conflict of interest between the New York Racing Authority and an employee for a PR firm.

Ethics 80
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As a champion of PR, PRWeek put comms on the map

Steve Barrett on PR

Editorial director Steve Barrett reflects on PRWeek's original mission statement from 1998 — and on how the industry has evolved today.

Industry 109
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 Create Empowering Workplaces through Recognition: The Secret to Enhanced Employee Commitment

Stern + Associates

As the adoption of artificial intelligence spreads across the business world, Michèle Lamont, Harvard University professor, says there’s something vital humans can give to each other that machines cannot – recognition. Author of “ Seeing Others: How Recognition Works ― and How It Can Heal a Divided World ” (Simon and Schuster, September 2023), Lamont is a pioneer in the study of cultural and comparative sociology.

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Is it the advisers or the ministers?

Maxim Behar

Oh., times are complicated. A minister (in this case of tourism) shoots off to visit the remnants of the unprecedented floods around Tsarevo, taking heroic photos amidst the devastation with clean, white boots on which the tourist "logo" of Bulgaria is sewn. All the while, she looks thoughtfully out at the vast expanse and (probably) suffers for the victims and the devastation.

Tourism 59
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Is Your ESG Communication a Walking Red Flag?

One moment, you're proudly releasing your annual report, and before you know it, six months have passed and attention has shifted. Not communicating your impact consistently to key stakeholders is what we call an ESG communication red flag. Think of red flags as common mistakes that hinder stakeholder engagement. While these slips in communication are rarely intentional, they can have a significant impact on how your ESG efforts are perceived.