Prowly

APRIL 12, 2022

Did you know when you got into PR agency work how much selling would be involved? Not just selling your pitches to the media, but selling prospective clients on signing new PR contracts with you. It’s the foundation of your entire PR business, and it ultimately determines whether your agency will grow, become stagnant, or […]. The post 7 Selling Tips That Will Get Your PR Contract Signed appeared first on Prowly Magazine.

Pitching 188

Pitching Agency Media Industry 188

Agility PR Solutions

APRIL 12, 2022

Broadcast experts can be media personalities or influencers. Tier one morning and afternoon shows turn to broadcast experts for their insights on topics ranging from the top tech products to the top toys for the season. With the media landscape changing, it has become harder to pitch segment producers editorial opportunities featuring your brand. However, […].

Brand 175

Brand Branding Pitching Media 175

Sword and the Script

APRIL 12, 2022

Propel raises $4.5 million seed round while Vetted is acquired by ITK Information Services. There’s a lot of private equity money sloshing around PR, but venture funding for a PR tech startup is rare. But then, last month, TrueScope, which provides media monitoring , raised a $6 million Series A round. Shortly after, Propel, raised an impressive seed round (details follow below).

Software 89

Software Pitching Measurement Enterprise 89

Agility PR Solutions

APRIL 12, 2022

New research from video-based human insight firm UserTesting looks at the role CEOs play in building a culture of customer understanding and the impact customer empathy has on driving innovation, digital transformation, financial performance, and ultimately business success. In a business world where customer sentiment and loyalties can shift overnight, the C-suite has quickly realized that […].

Financial 156

Financial Video Brand Branding 156

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

HMA Public Relations

APRIL 12, 2022

Introducing incentives to your marketing strategy can create fun experiences for audiences and boost your engagement. Find out more on the power of incentives with Justin Liggin in today's post.

Strategy 81

Strategy Marketing 81

Prohibition

APRIL 12, 2022

Social media is a powerful tool for people to digest and interact with information regularly. As a result, businesses are now in a unique position to capitalise on public opinion by deploying targetted, budget-heavy ad campaigns. Social media has the potential to grow a brand’s identity and consumer base extensively. However, advertising can just as easily be detrimental for businesses, and blunders are commonplace in the industry.

Advertising 62

Advertising Advertising Social Media Brand 62

Practical Law Construction

APRIL 12, 2022

The keen-eyed among you will note that this is the third post in a row where I have talked about adjudication enforcement cases in which natural justice issues have arisen either directly or indirectly. I promise that I haven’t got some strange fetish for such matters. Nor do I think that such challenges are necessarily de rigueur amongst aggrieved parties.

Exercises 59

Exercises Construction Examples Marketing 59

Solo PR Pro

APRIL 12, 2022

Byline: Janet Falk. Like many public relations professionals, you have an active social media presence, walking the walk you advocate for your clients and promoting your practice. In fact, you may be managing your clients’ social media accounts. But what happens when your activity on email and social media consumes an inordinate amount of your time and attention?

Nonprofit 58

Nonprofit Social Media Exercises Retail 58

OnePitch

APRIL 12, 2022

This week on Coffee with a Journalist we’re joined by Lisa Lacy , the commerce editor at Adweek. Lisa focuses on retail and the growing reach of Amazon. As the sole reporter for Amazon, her stories gross 2+ million views annually. During the episode, Lisa shares how little time she spends scanning her inbox, how she pursues the story behind the scenes, her interpretation of an exclusive, and more.

Pitching 52

Pitching Report Writing Retail 52

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Prohibition

APRIL 12, 2022

Another month means another meet the team. This month get to know all about one of our Prohibition OG’s and Head of Creative, Vicki! How long have you been at Prohibition? 10 years ??. What do you love most about your job? It’s fun, never a chore and different every day! Tell us a bit about your journey to working at Prohibition. I worked with Chris at a previous agency – he spotted my talent from an early age and begged me to come and work for him when he first set up PPR – th

Meeting 22

Meeting LinkedIn Social Media Agency 22

Axia PR

APRIL 12, 2022

Why it’s important for a copy editor to review your content. Yes, a single grammar mistake cost one organization millions of dollars. According to a New York Times article , drivers in Maine received $5 million because of a dispute over the Oxford comma. You may not think a single comma is important, but this case shows why a small mistake could be costly — and the importance of copy editing.

62

62