Mon.Jan 21, 2019

3 brands that use social media snark effectively (and deliciously)

PR Daily

Do you dream of dishing snark on your social media channels? Consider these insights from three brands that have mastered the art of the Twitter clapback. What does it take to stand out on social media? Great content? Celebrity influencers? Adorable animals? Today, people are becoming more and more wary of inauthentic brands and content on social media. The strategies that once worked a few short years ago are quickly becoming outdated.

4 ways PR generates great brand exposure

Agility PR Solutions

Public relations is about maintaining your public image so that you’re portrayed in the right light. Many businesses even have a dedicated team that works around the clock to make sure the right content is published. In addition to this, at times they also do damage control when the company gets bad press. Nevertheless, PR […]. The post 4 ways PR generates great brand exposure appeared first on Agility PR Solutions. Public Relations branding

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3 lessons in social media brilliance from Rihanna

PR Daily

The music star gives a master class in how to use social media to connect with fans (consumers) and elevate a brand. See these insights for how match her game—at least on social media. This article originally appeared on PR Daily in January of 2018. As social media becomes more popular and necessary, organizations are reaching out through Twitter, Facebook and Instagram as a means of marketing and providing customer service.

The Male Power Shopper—are men emerging as the target consumers of 2019?

Agility PR Solutions

It’s no secret to retailers that women have historically been more prolific shoppers than men. Women still make a majority of household purchasing decisions, and… well, they like to shop more! But according to new research from retail tech firm First Insight, men are now shopping more frequently than their fairer companions—both in-store and online. […]. The post The Male Power Shopper—are men emerging as the target consumers of 2019? appeared first on Agility PR Solutions.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Do you believe in ‘old writers’ tales’?

PR Daily

Waiting for writing inspiration to strike you make even the least superstitious wordsmiths reach for their lucky coin. Do you have any odd habits in your writing routine? If you spend your life writing, you know that much of your time is spent staring at the page or screen trying to think of what to write next. Maybe you know what to write next, you just can’t land on the right words. Maybe you found the right words, but self-doubt has crept in and you want to start over.

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Historic photos, iconic quotes flood social media for MLK Day

PR Daily

Many organizations commemorate the legacy of Dr. Martin Luther King Jr., but poorly crafted messages can do them reputational damage. How are you marking this federal holiday? The oratory of Dr. Martin Luther King Jr. continues to inspire communicators a half-century after his death. On the federal holiday celebrating his legacy, brand managers can share important messages of inclusion and optimism for the future.

Pay attention to your brand’s Instagram comments—here’s why it matters

Agility PR Solutions

Once upon a time Facebook ruled the social media arena, but having gained ground rapidly since its release Instagram is now an equally powerful tool—so long as it is used to its full extent. There are three aspects of Instagram that contribute to your success on the platform—followers, likes and comments. Here we look at […]. The post Pay attention to your brand’s Instagram comments—here’s why it matters appeared first on Agility PR Solutions. Analysis Public Relations social media

9 tips for crafting and executing a crisis plan for a cyber breach

PR Daily

Data thefts are increasingly common—and potentially devastating for your organization and its customers. Follow this guidance before, during and after a hack. Cybersecurity breaches have legal, compliance and risk executives on high alert—and with good reason. The Identity Theft Resource Center reports that a total of 9,668 security breaches from Jan. 1, 2005, to Nov. 30, 2018, exposed more than 1.6 billion potentially sensitive personal records.

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This month in bad PR pitches

Muck Rack

This month in bad PR pitches

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Nearly 15 percent of job seekers use social media to land a new job

Agility PR Solutions

Social media use in recruiting varies by industry—recruiters in creative fields can identify candidates on visual platforms like Instagram, while traditional businesses are more likely to discover candidates on LinkedIn—but overall, nearly 15 percent of people use social media to find a new job, according to a new survey from B2B ratings and reviews firm Clutch. […]. The post Nearly 15 percent of job seekers use social media to land a new job appeared first on Agility PR Solutions.

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Teaching Social Media in 2019

Karen Freberg

With a new year, this means adapting and adding on to your current list of readings, professional goals, and idea for classes. While I am not technically “teaching” social media at the University of Louisville this semester (I’m currently on my sabbatical), I’ll be able to have the opportunity to be in the classroom setting. However, the classroom will be a time zone hours away.

Journalists on the move – Week of January 21

Agility PR Solutions

Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Associated Press: moves Brian Slodysko (@BrianSlodysko) to the DC Bureau, where he will cover money and politics. Boston Globe hires Naomi Martin (@naomimartin) as a Reporter covering the […]. The post Journalists on the move – Week of January 21 appeared first on Agility PR Solutions. Media Moves

Cision Empower: How do public role models affect day to day life?

TrendKite

Cision’s Empower initiative held its first event of 2019 on Monday with a panel discussion on public role models and how they affect our everyday lives

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.