Tue.Mar 10, 2020

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5 Problems Brands Come to you to Solve: Influencer marketing

Cision

What PR and comms pros need to know to help a brand they're working with find the right influencer— if an influencer is actually what they need for a project or campaign in the first place.

Brand 284
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What Does the Modern Business Need: A Spokesperson or Influencers?

Prowly

While customers may be hesitant to trust companies, personalities can still win their affection and respect, driving loyalty and revenue. Take advantage of this by letting a spokesperson or influencer represent what your brand stands for. The question is, which option is right for you? Let’s consider both to help you make your decision. The post What Does the Modern Business Need: A Spokesperson or Influencers?

Company 195
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Trending Sources

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6 Social Media Trends That Businesses Should Know

ImPRessions - Crenshaw Communications

For most people social media is a great way to follow trending news, post food pictures and, most importantly, share memes. For PR and marketing folks, it’s a key part of business communications. Social media helps us and our clients connect to customers, drive web traffic, and even develop or convert leads. 71% of social media marketers say social media channels offer consumer insights that benefit other departments of their business, while 93% of all marketers cite more exposure for their busi

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Hoffman Agency Names Thomas Franky as General Manager in Indonesia

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. By Caroline Hsu, Managing Director, Asia Pacific We have doubled down on Indonesia, today announcing that Thomas Franky will join the Agency to lead our Indonesia team. You don’t hear much about the Indonesian market in the West.

Agency 166
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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UK Media Moves Including Dazed Digital, The Independent, STYLIST and more!

Cision

Anna Cafolla has been promoted to Editor at Dazed Digital, Qin Xie has joined The Independent as Acting Travel Editor, and Alyss Bowen is now Social Media Editor at STYLIST.

Travel 120

More Trending

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UK Media Moves Including Dazed Digital, The Independent, STYLIST and more!

Cision

Anna Cafolla has been promoted to Editor at Dazed Digital, Qin Xie has joined The Independent as Acting Travel Editor, and Alyss Bowen is now Social Media Editor at STYLIST.

Travel 120
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6 ways PR drives business in an integrated age

Agility PR Solutions

Public relations is one of the main driving forces behind businesses. Why does PR drive business? PR helps customers feel connected to the business and its services. Below are a few of the main reasons why PR drives business: Providing great customer service Customer service representatives are a business’s direct line to the customers. People […].

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Media Moves at Bloomberg Environment & Rewire.News, Eat This, Not That! Hires Editor in Chief

Cision

Rebecca Baker joins Bloomberg Environment, Eat This, Not That! welcomes Faye Brennan, and more.

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Datelines, Bylines and Credible Citations: 3 Elements of Trust You Should Include in Company Blog Posts

Sword and the Script

Somebody said something sometime. That’s the approach some companies are taking with their blog posts and content. First, they removed the dateline, then offed the byline and next, the quality of sources and citations declined. Just the other day I was reading an article that was built on a premise supported by a study it cited. The study looked interesting, so I clicked the link for a closer look: the ‘source’ document was another blog post, which in turn cited several other studies.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Embracing remote work in a time of crisis

Muck Rack

Embracing remote work in a time of crisis

Crisis 153
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Organic social: Is it worth it in 2020?

Axia PR

4 reasons you should continue to engage on social media. A decade ago, the big question that public relations pros and marketers were asking themselves was: “Does a company or brand need to be on social media?” Since then, we’ve seen social platforms transform how people communicate, consume media, and how they shop. Whether the goal of your social media is to communicate messages or sell products, it’s safe to say that social media is a powerful tool for almost every company.

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Tyson Fury: From the Lowest of Lows to the Top of the World

Mark My Words

Asharq Al-Awsat For Tyson Fury it was the sweetest of redemption songs. Moments after regaining the heavyweight title in the early hours of Sunday in Las Vegas, he began serenading the 16,000-strong crowd at the MGM Grand with a boisterous two-minute rendition of Don McLean’s American Pie, beaming from ear to ear as they joined in… …In the past Fury has equated homosexuality and abortions with paedophilia, claimed “Zionist, Jewish people … own all the banks, all the papers, all the

Banking 60
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Is “positivity” a real word?

HMA Public Relations

Has spell-check ever made you second guess if a word is actually a word at all? Check out Autumn’s recent journey with “positivity,” and how the pesky, red spell-check underline can be misconstrued. The post Is “positivity” a real word? appeared first on HMA Public Relations.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Political PR: Voters on high alert for fake news, ad fraud, and misinformation in 2020

Agility PR Solutions

The 2020 presidential campaign is now in full swing, and political advertising is skyrocketing, with Democratic and Republican campaigns already committing an unprecedented $2.8B to digital media. But voters still feel stung by the effects of the 2016 election, and more than three-quarters (77 percent) say they are concerned about fake news and misinformation this time around, […].