Prowly

NOVEMBER 7, 2017

Wszyscy mówią o wejściu w życie nowego prawa, które może dokonać rewolucji ochrony danych osobowych w całej Unii Europejskiej. Czy branże takie jak PR czy marketing mają się czego obawiać? The post Rozporządzenie GDPR/RODO – o co chodzi? appeared first on Prowly Magazine.

Marketing 148

Marketing 148

Presspage

NOVEMBER 7, 2017

Fifteen years ago, reporters probably found your corporate pressroom by typing in your company’s URL and looking for an “about us” or “contact” page. Today, they are more likely to arrive via a Google search or a snippet and link from a social channel. They might have run across your organization by means of a tweet, a relevant hashtag or a trending story on Facebook or LinkedIn.

Local 92

Local Engineering Internal International 92

Sword and the Script

NOVEMBER 7, 2017

I met him a business networking event. Several events, in fact. He’s an unassuming business owner. Modest. Seemingly ordinary. You wouldn’t guess it by looking at him, but he owns a franchise business with many locations around the country. He’s also a veteran and is big into helping other veterans. If you are a veteran, when you meet him, he’ll give you his schtick that, to me, boils down to something like this: “Be a better veteran than you were a Soldier.” As a communicator, an

Meeting 62

Meeting Technology Communications Marketing 62

The Stalwart Blog

NOVEMBER 7, 2017

It’s not only possible, but it's also essential. I saw this play out recently at a client conference in Minneapolis. Panalitix is a renowned coaching and technology service provider specifically designed to assist accounting firms in growing their business. Sia Kal, Vice President of Implementation, led the audience of business owners and partners through a comprehensive, two-day program that helped them work more ON their business instead of solely IN their business.

Brand 60

Brand Branding Exercises Conference 60

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

HMA Public Relations

NOVEMBER 7, 2017

Laurie Munn, from marketing & member communications at Mercy Care Plan and our guest blogger. writes about her experience at the Cronkite School of Journalism's awards luncheon. [Click below for more]. The post Cronkite Award – Recognizing Excellence in Journalism appeared first on HMA Public Relations.

Journalism 55

Journalism Writing Communications Marketing 55

Solo PR Pro

NOVEMBER 7, 2017

Communication professionals strive to craft client messages that will resonate with target audiences. There are many steps involved in message development including research and testing. However, campaigns can still achieve less than desired results leaving us to assess the reasons why. Further, messaging can be misperceived completely, resulting in backlash for the brands.

Communications 42

Communications Social Media Brand Branding 42

Mora Communications

NOVEMBER 7, 2017

The new world of long-term care marketing has expanded the boundaries of where and from whom nursing facilities and assisted living facilities seek referrals. From the old days of working only with discharge planners and social workers at hospitals to the modern-day version, where marketing targets practically everyone influencing seniors’ decisions.

Strategy 40

Strategy Advertising Advertising Storytelling 40

Cision

NOVEMBER 7, 2017

The measurement of earned media needs a change. Compared with their paid media counterparts — who are able to report on exactly how each digital ad affected revenue, as well as definitive information about the audience the ad reached — earned media’s metrics often don’t stack up. While earned media is more influential than paid, because of the lack of measurement, paid media often receives the lion’s share of the marketing budget.

Measurement 0

Measurement Media B2C B2B 0

Beyond PR

NOVEMBER 7, 2017

The measurement of earned media needs a change. Compared with their paid media counterparts — who are able to report on exactly how each digital ad affected revenue, as well as definitive information about the audience the ad reached — earned media’s metrics often don’t stack up. While earned media is more influential than paid, because of the lack of measurement, paid media often receives the lion’s share of the marketing budget.

Measurement 72

Measurement Media B2C B2B 72

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Communications