Ronn Torossian

OCTOBER 23, 2017

When it comes to fashion lines , you don’t tend to see a lot of name brand designers coming out with special lines for disabled people. Tommy Hilfiger looks poised to change that. In many cases, people with relatively limited physical abilities are not the focus of many clothing designers. It’s a common complaint of those who desire to be fashionable but need clothes that fit their challenges.

Fashion 210

Fashion Blogging Brand Branding 210

Cision

OCTOBER 23, 2017

Analytics has opened up an entirely new world to marketers, sending many down the data rabbit hole. The numbers seemingly tell us what does and doesn’t work, but these metrics only answer a yes or no question: Are people engaging? What’s missing is the why behind consumers interacting with a piece of content. Overreliance on analytics overshadows creativity, which can hinder your chances to earn more media.

Creativity 149

Creativity Marketing Media Analytics 149

Ronn Torossian

OCTOBER 23, 2017

The automotive manufacturing industry Down Under is done. At least for now, Australia is finished with making cars at home. General Motors finished the last vehicle about a week ago at its Holden facility, ending what has been decades of moderately successful business. “Moderately successful” because the manufacturer could not drum up enough demand for more expensive locally-manufactured automobiles.

Automotive 150

Automotive Local Blogging Industry 150

Communications Conversations

OCTOBER 23, 2017

Over the last week, I’ve had three separate, but distinct, experiences: I listened to #HeForShe founder, Elizabeth Nyamayaro (who was outstanding, by the way), talk about the constant struggle women experience as they seek out leadership positions at corporations, agencies and other organizations across the world at MIMA Summit. I watched as virtually all of the women in my life posted some sort of message on Facebook using the #MeToo hash tag–a incredibly sad commentary on our socie

Leadership 84

Leadership Newspapers Corporate Agency 84

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Mark My Words

OCTOBER 23, 2017

If the money’s flowing the questions stop. This was what precipitated the downfall of Bell Pottinger: the PR firm lost the plot over what its South African subsidiary was up to and see a toxic campaign ultimately reduced the behemoth to rubble. Similar dynamics are at work in the conditions that allowed 30 years of predatory abuse to be allegedly perpetrated by Harvey Weinstein.

Media 60

Media Film Newspapers Financial 60

HMA Public Relations

OCTOBER 23, 2017

One of my favorite things about #MediaMonday is the chance to highlight freelance journalists. Today’s journalist is Debra Krol Deb is a Native American community journalist, writing about science and environmental issues, economic development, business, Native American art; and travel/tourism (both Native and mainstream). She is a photojournalist and an artisan.

Tourism 47

Tourism Travel Community Writing 47

Mora Communications

OCTOBER 23, 2017

There are a myriad of ways your press and media can be utilized. It’s an integral part of the process and one that I can’t emphasize enough. Here’s a secret: even PR pros tend to slip up when it comes to properly utilizing the press and media coverage they’ve secured. Too often people get stuck on the immediate gratification of landing a TV segment or magazine article and view that as the end game.

Marketing 40

Marketing Radio Interviews Newspapers 40