Mon.Apr 18, 2022

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The Follow-Up Pitch: PR Tips On Getting It Noticed

ImPRessions - Crenshaw Communications

As PR teams know, creating and distributing content is one thing; getting journalists to use it is another. The way we conduct media outreach is critical, especially with reporters often receiving hundreds of pitches and press releases each day. From relationships to cold outreach, the way a publicist reaches out to a reporter is key. One of the most effective ways to do so is through email.

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Top Instagram Challenges for Companies

Ronn Torossian

It’s not always easy for companies to stay on top of the ever-evolving social media trends and social media platform features. That’s especially true for Instagram, which is a platform that has drastically changed since it first became popular with consumers. This creates a number of different challenges for many businesses, such as choosing the […].

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The power of local radio: Why PR can’t ignore this media opportunity

Agility PR Solutions

Over a century from its invention, radio continues to evolve and has proven its resilience as a broadcast medium. While it has constantly adapted to new tastes and modes of listening, its core goals—to entertain and inform—have never changed. One of the most significant changes has been the shift from local radio stations to nationwide […]. The post The power of local radio: Why PR can’t ignore this media opportunity appeared first on Agility PR Solutions.

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Power of WOM: 3 reliable word-of-mouth marketing strategies

5W PR

While some form of word-of-mouth marketing has always been around, in the last couple of decades, thanks to the rise of various tools, technologies, and platforms, it’s become a lot more sophisticated. Many companies have realized the power of social media and digital PR reviews to impact their reputation and bottom lines. Instead of leaving consumers to spread the word about a business, top brands have started to actively encourage customers to share their reviews and experiences.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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4 helpful ways to use PR tactics in real estate

Agility PR Solutions

If you have a wide variety of houses available to sell, it can be frustrating to see a lack of interaction when you know people searching for a new home are out there. The next time you try to talk to a potential client, you may find more success if you employ a few tactics […]. The post 4 helpful ways to use PR tactics in real estate appeared first on Agility PR Solutions.

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Link building and public relations—two sides of the same coin

Agility PR Solutions

When we say “link building” and “public relations,” those two things look very different. Although both strategies do different things, we should look at them as separate sides of the same coin. In the modern world of business, there is a belief that every company needs to be a brand. While that is correct, getting […]. The post Link building and public relations—two sides of the same coin appeared first on Agility PR Solutions.

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Meet the Media: Robert Schoenberger, Editor-in-Chief at IndustryWeek

Bianchi Biz Blog

I’m editor-in-chief at IndustryWeek , a magazine that traces its history back to 1882. These days, we publish our print edition quarterly and focus most of our attention on our website. I manage of staff of six fantastic editors who produce enough great material to make every day to make my job look easy. Can you tell us what types of stories, trends or issues are on your radar now?

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New Ogilvy research explores the changing look of consumer loyalty—8 new insights on CLV

Agility PR Solutions

New research from The Lacek Group, an Ogilvy Experience company, shows that the loyalty landscape is changing—outdated loyalty programs, relying heavily on transactions rather than a combination of emotional and rational benefits, no longer appeal to most customers. To remain loyal, today’s consumers expect a different kind of brand experience. “This proprietary research confirmed what […].

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Fear Not! You CAN Manage Those Presentation Jitters and Start Strong

Culpwrit

By Jeff Leshay How do you feel when you’re asked to give a presentation? Does this fill you with positive energy, or does it spark a tense, uneasy feeling in your gut? If the thought of presenting gives you the jitters, you can count yourself among the majority of people who fear public speaking,… Continue reading Fear Not! You CAN Manage Those Presentation Jitters and Start Strong.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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The value of being punctual

Axia PR

Use punctuality to earn opportunities and build relationships. Being somewhere on time sounds simple, but it has a huge impact. Think of instances where you’ve been punctual in your personal life, such as going to a dinner reservation or a doctor’s visit. By being punctual, you prevented stress that would’ve happened if you were late. Being there on time helped make sure everything went smoothly.

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S&T Live Recap: What Job Seekers and Employers Need to Know Today

PRSay

Talented PR pros “have a vast array of opportunities to choose from right now,” said Christina Stokes. “The PR profession is respected, and it’s necessary in this day and age.” Still, even as the “Great Resignation” helps drive demand for talent, PR job-seekers face intense competition. Stokes, senior vice president and director of talent acquisition at Rubenstein in New York, was the guest on April 14 for Strategies & Tactics Live , PRSA’s monthly livestream on LinkedIn.