ImPRessions - Crenshaw Communications
APRIL 18, 2022
As PR teams know, creating and distributing content is one thing; getting journalists to use it is another. The way we conduct media outreach is critical, especially with reporters often receiving hundreds of pitches and press releases each day. From relationships to cold outreach, the way a publicist reaches out to a reporter is key. One of the most effective ways to do so is through email.
Ronn Torossian
APRIL 18, 2022
It’s not always easy for companies to stay on top of the ever-evolving social media trends and social media platform features. That’s especially true for Instagram, which is a platform that has drastically changed since it first became popular with consumers. This creates a number of different challenges for many businesses, such as choosing the […].
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Agility PR Solutions
APRIL 18, 2022
Over a century from its invention, radio continues to evolve and has proven its resilience as a broadcast medium. While it has constantly adapted to new tastes and modes of listening, its core goals—to entertain and inform—have never changed. One of the most significant changes has been the shift from local radio stations to nationwide […]. The post The power of local radio: Why PR can’t ignore this media opportunity appeared first on Agility PR Solutions.
5W PR
APRIL 18, 2022
While some form of word-of-mouth marketing has always been around, in the last couple of decades, thanks to the rise of various tools, technologies, and platforms, it’s become a lot more sophisticated. Many companies have realized the power of social media and digital PR reviews to impact their reputation and bottom lines. Instead of leaving consumers to spread the word about a business, top brands have started to actively encourage customers to share their reviews and experiences.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Agility PR Solutions
APRIL 18, 2022
If you have a wide variety of houses available to sell, it can be frustrating to see a lack of interaction when you know people searching for a new home are out there. The next time you try to talk to a potential client, you may find more success if you employ a few tactics […]. The post 4 helpful ways to use PR tactics in real estate appeared first on Agility PR Solutions.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Agility PR Solutions
APRIL 18, 2022
When we say “link building” and “public relations,” those two things look very different. Although both strategies do different things, we should look at them as separate sides of the same coin. In the modern world of business, there is a belief that every company needs to be a brand. While that is correct, getting […]. The post Link building and public relations—two sides of the same coin appeared first on Agility PR Solutions.
Culpwrit
APRIL 18, 2022
By Jeff Leshay How do you feel when you’re asked to give a presentation? Does this fill you with positive energy, or does it spark a tense, uneasy feeling in your gut? If the thought of presenting gives you the jitters, you can count yourself among the majority of people who fear public speaking,… Continue reading Fear Not! You CAN Manage Those Presentation Jitters and Start Strong.
Agility PR Solutions
APRIL 18, 2022
New research from The Lacek Group, an Ogilvy Experience company, shows that the loyalty landscape is changing—outdated loyalty programs, relying heavily on transactions rather than a combination of emotional and rational benefits, no longer appeal to most customers. To remain loyal, today’s consumers expect a different kind of brand experience. “This proprietary research confirmed what […].
Bianchi Biz Blog
APRIL 18, 2022
I’m editor-in-chief at IndustryWeek , a magazine that traces its history back to 1882. These days, we publish our print edition quarterly and focus most of our attention on our website. I manage of staff of six fantastic editors who produce enough great material to make every day to make my job look easy. Can you tell us what types of stories, trends or issues are on your radar now?
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Axia PR
APRIL 18, 2022
Use punctuality to earn opportunities and build relationships. Being somewhere on time sounds simple, but it has a huge impact. Think of instances where you’ve been punctual in your personal life, such as going to a dinner reservation or a doctor’s visit. By being punctual, you prevented stress that would’ve happened if you were late. Being there on time helped make sure everything went smoothly.
PRSay
APRIL 18, 2022
Talented PR pros “have a vast array of opportunities to choose from right now,” said Christina Stokes. “The PR profession is respected, and it’s necessary in this day and age.” Still, even as the “Great Resignation” helps drive demand for talent, PR job-seekers face intense competition. Stokes, senior vice president and director of talent acquisition at Rubenstein in New York, was the guest on April 14 for Strategies & Tactics Live , PRSA’s monthly livestream on LinkedIn.
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