ImPRessions - Crenshaw Communications
APRIL 27, 2018
I apologize in advance to anyone reading this who can’t appreciate the insights offered in this post or who disagrees with the public relations expertise shared here. See what I did there? Call it the no-pology, the fauxpology, or the if-pology – but it’s far too common today. A cheap and lazy way to publicly express regret, the non-apology is more false than fake news, because literally no one believes it.
The Proactive Report
APRIL 27, 2018
Rank Fishkin is very smart when it comes to what’s happening in the world of Search Engine Optimization. (SEO) His latest blog post is about the trend for searchers to find what they want right on the search results page (SERP) and not bother to click though to a website. The gist of the report is that over the last few years the number of people who actually click a result and visit a website as a result of a search is dwindling.
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PRSay
APRIL 27, 2018
I had a good idea of what was ahead. When I decided to take the APR plunge last year, I was a longtime PRSA member and not a rookie PR pro. So I knew the three basic parts would be, in my view, a series of essays about a campaign you participated in and your career in general, a presentation of your campaign to a panel of peers and a standardized examination.
Shift Communications
APRIL 27, 2018
I can remember the first time I was afflicted by consumerism. The Sears Wishbook, fresh from its plastic wrap. Me with a felt tip pen circling Barbies and pajamas with Care Bears. Flash forward a decade, I leafed through Seventeen and took note of teen lit book recommendations, Farah Fawcett shampoo, Kissing Potion rollerball lip glosses and Lee overalls.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Communications Conversations
APRIL 27, 2018
A few weeks ago, I noticed Alyssa Greve , director of content marketing at Cambria, touting a new Cambria blog on LinkedIn. Although corporate storytelling has been under fire a bit lately, I continue to be a strong supporter of such efforts–and this one, in particular, looked interesting. So, I reached out to Alyssa to get a little behind-the-curtain peek into how this new blog came about, how Alyssa and her team are managing it, and what they expect in terms of results in the first year.
Stephen Waddington
APRIL 27, 2018
The UK Government published its Communication Plan for 2018/2019 last night at a Government Communication Service (GCS) event in London last night. The document called Building a Country That Works for Everyone: A Britain Fit for the Future is a blueprint for the delivery of 140 integrated communication campaigns. GCS is the Government’s professional body for public service communicators.
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