ImPRessions - Crenshaw Communications

JUNE 23, 2022

A top priority of the best PR agency teams is measuring how well we do. In our business, that means establishing key performance indicators (KPIs). KPIs serve as a benchmark for PR performance and help quantify program results. It’s been said that PR results are hard to measure, but in recent years that has changed. Evaluating performance and outcomes is now fairly sophisticated.

Measurement 182

Measurement Agency Advertising Advertising 182

Ronn Torossian

JUNE 23, 2022

Companies that want to stand out from their crowded markets and reach their target audiences need to utilize PR strategies. That way, they’ll become a lot more efficient at engaging and retaining their customers over a long period of time. Diversity There are plenty of different elements to go into creating an effective and successful […].

Company 195

Company Publicity Strategy Marketing 195

Onclusive

JUNE 23, 2022

This week, we’re continuing with our June blog series on Measuring Up To Marketing: How PR Fits Into The Mix. Our focus is shifting to making sure that communications objectives are aligned with marketing, as well as business, goals and discussing how PR teams can work with their marketing colleagues to achieve greater impact for the brand. How can marketing and PR jointly contribute to business goals?

Strategy 195

Strategy Marketing Measurement eBook 195

Agility PR Solutions

JUNE 23, 2022

Gone are the days when marketers used aggressive selling techniques to push their products on customers. Today’s customers know they need more than that. After all, not everyone on the internet wants or is ready to purchase something. Most of us just want to engage with brands we love. That’s where content marketing fits into […]. The post 6 often-overlooked content marketing mistakes appeared first on Agility PR Solutions.

Content Marketing 134

Content Marketing Marketing Brand Branding 134

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Steve Barrett on PR

JUNE 23, 2022

PR agencies may once again have struck out in their own Lions category but earned media was an intrinsic part of every successful activation at the first in-person Festival of Creativity in three years.

Trends 147

Trends Creativity Agency Media 147

Agility PR Solutions

JUNE 23, 2022

What if I told you there is a marketing channel that’s revolutionizing advertising as we know it? And what if I told you that channel was TV? TV is still incredibly relevant in our age of accountable, data-driven advertising. After all, in my opinion, video is successfully bridging traditional and digital channels, unlike any other […]. The post The evolution of TV—and the bountiful marketing opportunities it offers appeared first on Agility PR Solutions.

Marketing 78

Marketing Advertising Advertising Video 78

HMA Public Relations

JUNE 23, 2022

No matter the size or scope of the event, an emergency event box is essential for a PR person. Find out what should be included in your event box in today's post from Alison Bailin.

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Agility PR Solutions

JUNE 23, 2022

Companies across multiple industries are attributing double-digit improvements in KPIs such as time to value, product adoption, customer satisfaction and customer lifetime value to the impact of their customer education programs, according to a newly published infobrief from market intelligence firm IDC. Findings documented in the report, Investments in Customer Education Lead to Growth, sponsored […].

Education 78

Education Report Industry Company 78

Maxim Behar

JUNE 23, 2022

The globally renowned PR expert Maxim Behar has been designated International Fellow of the world’s largest professional PR body - Public Relations and Communications Association (PRCA). He was recognised on the unified recommendation of the Chairman of Fellows, the Board Chairman, and the Director General of PRCA due to his outstanding contribution to the business of public relations and communications worldwide.

Internal 52

Internal International Ethics Government 52

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Communications

Mark My Words

JUNE 23, 2022

The Express They were two struggling, unknown British actors trying their luck in America, both auditioning for parts on the same new, low-budget TV crime series – and both struggling to convince the producers that they could convincingly play a murderous Baltimore gangster and a troubled police detective. Fast forward 20 years and that gangster, Idris Elba, and cop, Dominic West, are two of the most bankable stars in the business and the show that cast them, The Wire, has attained the sta

Film 60

Film Reputation Radio Trends 60