Study: Proving value is the No. 1 concern for PR pros
AUGUST 2, 2019
Challenges the PR industry faces include time-wasting on data management, measuring success and getting bigger department and project budgets. However, many are hopeful for the future. PR pros need to get more sophisticated with their data management. According to a recent study from Muck Rack , many PR pros are wasting over two hours a week on manual data entry. Many pros also don’t use customer relations management (CRM) software or other tools to help streamline their data use.