Fri.Aug 02, 2019

Study: Proving value is the No. 1 concern for PR pros

PR Daily

Challenges the PR industry faces include time-wasting on data management, measuring success and getting bigger department and project budgets. However, many are hopeful for the future. PR pros need to get more sophisticated with their data management. According to a recent study from Muck Rack , many PR pros are wasting over two hours a week on manual data entry. Many pros also don’t use customer relations management (CRM) software or other tools to help streamline their data use.

Study 131

Astroturfing has no place in modern public relations or public affairs

Stephen Waddington

Propaganda has no place in modern public affairs or public relations. Astroturfing should be called out in the strongest terms. Lobbying firm CTF has allegedly run social media campaigns on behalf of its clients that appeared to originate from grassroot activities. Jim Waterson writing in The Guardian highlights dark Facebook Pages that CTF has run on behalf of the Airbus, Canary Wharf Group and the Saudi government.

Influencers can help bridge the trust gap

PR Daily

Edelman’s 2019 Trust Barometer reveals that brand managers can get audiences to consider their messages by using personalities and celebrities consumers trust. The current crisis of trust is a big problem for PR pros and brand managers, but they have a secret weapon—influencers. According to Edelman’s latest Trust Barometer, your organization can greatly benefit from partnering with a celebrity or industry insider that consumers trust. How do you use influencers to reach new audiences?

Intro to Marissa

HMA Public Relations

Hi everyone! My name is Marissa Baker and I am joining the team at HMA as an intern. I’m excited to share my thoughts with you […] The post Intro to Marissa appeared first on HMA Public Relations. Featured Fun Fact Friday Creighton University Fontenelle Forest HMA Public Relations Marissa Baker

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Lowe’s nebulous layoffs, Pinterest’s earnings soar, and UK House of Commons’ banned words

PR Daily

Also: A lively discussion about the ROI of PR, cheers and jeers for French’s mustard ice cream, and Chick-fil-A beats fast-food competitors. Good morning, PR pros: Chicken reigns supreme in the fast-food wars. Chick-fil-A has become the No. 1 ranked fast-food chain, ahead of former leader In-N-Out burger and other mainstays like Wendy’s. Chipotle led the pack for Mexican American cuisine.

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16 stellar blogs and websites to fuel internal communication success

PR Daily

Bookmark these publications to stay on top of your game, learn something new, and stay ahead of the competition. Even the most creative communicators can benefit from fresh tips and best practices—for themselves and for the leaders they support. The communication professional’s role is evolving every day, so it pays to stay on top of what’s happening in the industry. Here are 16 publications (listed in alphabetical order) that will help you do so: 1. Alive With Ideas.

Handling Apologies and Politically-Charged Situations

Karwoski & Courage

Expectations of consumers have dramatically changed over the years. Consumers now expect brands to take a stand on social and political issues. Research conducted by Edelman shows two-thirds of consumers now buy a product or boycott a brand based solely on its position on issues. If that sounds like a shocking percentage, take a moment […]. The post Handling Apologies and Politically-Charged Situations appeared first on Karwoski & Courage - Minneapolis Public Relations.

What Ohio Butter Sculptures Can Teach Us About Improving Annual Content Packages

PRSay

Are you struggling to make your recurring content interesting? Do you dread having to push out the same press releases each year? Are your scheduled posts just copied and pasted from last season? Scheduled content can be a double-edged sword. Sure, it’s dependable and easy to come by. But it can be difficult to make the same annual package interesting or relevant. Often, telling stories over and over can make them seem stale, even to people who believe in the content itself. But have no fear.

Handling Apologies and Politically-Charged Situations

Karwoski & Courage

Expectations of consumers have dramatically changed over the years. Consumers now expect brands to take a stand on social and political issues. Research conducted by Edelman shows two-thirds of consumers now buy a product or boycott a brand based solely on its position on issues. If that sounds like a shocking percentage, take a moment […]. Crisis Communications Professional Development apology Career development Crisis Communication H&M IABC professional development Social Media

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Get Famous Friday: Branding

PR for Anyone

Hey everybody. It’s Christina Daves with this week’s Get Famous Friday PR Tip. This week I want to talk about branding and why branding is so important. For those of you who’ve followed me for some time, you know, I’m in pink. I have pink. I wear pink. If … Update

Writing a Relevant Blog Post

Konnect Agency

You read the headline correctly: this is a blog post about blog posts. We’re getting meta here. As publicists , it is our goal to create content that resonates with our readers. Take, for instance, our very own humble blog. We use Konnect Daily to share relevant information about our industry and to connect with you, dear reader. If you are looking to do the same with your own peers, here are a few key steps that will help you craft posts that are worth your audience’s while.

Big Tobacco, Social Media And How To Stop A Behemoth

Mark My Words

It took half a century for us to work out that smoking had certain negative qualities, and it took another twenty years for the legislators to do something about it. Big Tobacco was a formidable opponent to change for several reasons. Yes, it was massively lucrative, provided thousands of jobs and sold an aspirational product – but it’s strength ultimately lay in its highly addictive nature.