PR for Anyone

AUGUST 2, 2019

Hey everybody. It’s Christina Daves with this week’s Get Famous Friday PR Tip. This week I want to talk about branding and why branding is so important. For those of you who’ve followed me for some time, you know, I’m in pink. I have pink. I wear pink.

Brand 100

Brand Branding 100

Stephen Waddington

AUGUST 2, 2019

Propaganda has no place in modern public affairs or public relations. Astroturfing should be called out in the strongest terms. Lobbying firm CTF has allegedly run social media campaigns on behalf of its clients that appeared to originate from grassroot activities. Jim Waterson writing in The Guardian highlights dark Facebook Pages that CTF has run on behalf of the Airbus, Canary Wharf Group and the Saudi government.

Public Affairs 96

Public Affairs Publicity Sports Government 96

Steve Barrett on PR

AUGUST 2, 2019

In light of another employee-activated controversy over a PR agency taking on a controversial client, every firm will be calling an urgent meeting of its ethics committee - or setting one up if it doesn't already have one.

Ethics 90

Ethics Employee Meeting Agency 90

PRSay

AUGUST 2, 2019

Are you struggling to make your recurring content interesting? Do you dread having to push out the same press releases each year? Are your scheduled posts just copied and pasted from last season? Scheduled content can be a double-edged sword. Sure, it’s dependable and easy to come by. But it can be difficult to make the same annual package interesting or relevant.

Storytelling 101

Storytelling Strategy Agency Video 101

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Karwoski & Courage

AUGUST 2, 2019

Expectations of consumers have dramatically changed over the years. Consumers now expect brands to take a stand on social and political issues. Research conducted by Edelman shows two-thirds of consumers now buy a product or boycott a brand based solely on its position on issues. If that sounds like a shocking percentage, take a moment […]. The post Handling Apologies and Politically-Charged Situations appeared first on Karwoski & Courage - Minneapolis Public Relations.

Consumer 66

Consumer Brand Branding Publicity 66

NewsWhip

AUGUST 2, 2019

[…]. The post What can data breaches teach us about comms? appeared first on NewsWhip.

Data 60

Data Brand Branding Communications 60

Konnect Agency

AUGUST 2, 2019

You read the headline correctly: this is a blog post about blog posts. We’re getting meta here. As publicists , it is our goal to create content that resonates with our readers. Take, for instance, our very own humble blog. We use Konnect Daily to share relevant information about our industry and to connect with you, dear reader. If you are looking to do the same with your own peers, here are a few key steps that will help you craft posts that are worth your audience’s while.

Writing 40

Writing Blogging Industry Groups 40

Karwoski & Courage

AUGUST 2, 2019

Expectations of consumers have dramatically changed over the years. Consumers now expect brands to take a stand on social and political issues. Research conducted by Edelman shows two-thirds of consumers now buy a product or boycott a brand based solely on its position on issues. If that sounds like a shocking percentage, take a moment […].

Consumer 40

Consumer Brand Branding Crisis Communications 40

Mark My Words

AUGUST 2, 2019

It took half a century for us to work out that smoking had certain negative qualities, and it took another twenty years for the legislators to do something about it. Big Tobacco was a formidable opponent to change for several reasons. Yes, it was massively lucrative, provided thousands of jobs and sold an aspirational product – but it’s strength ultimately lay in its highly addictive nature.

Social Media 60

Social Media How To Media Technology 60

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Communications