Thu.Feb 29, 2024

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CoverageImpact. Visualise how your PR coverage impacts real-world outcomes.

The Resolution Blog

Something is holding the PR industry back. It’s absence is known. But it’s starting to feel a little more serious day by day. Impact. The very thing PR can deliver. But few make an attempt to correlate their work with. Hitting targets. Cost savings. Leads. Donations. Sales. Stock Price. Employee Satisfaction. Staff retention. You know. Real […] The post CoverageImpact.

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AI and the Future of Media: Q&A with Tech Unmasker Pete Pachal

Agility PR Solutions

Way back in 2017, I predicted in a VentureBeat guest post that PR people will be getting superpowers in a single year. Unfortunately, I was off by about seven years. Regardless, it’s here now, and it’s far bigger than I imagined. The influence of AI on journalism and, in turn, on the profession of public […] The post AI and the Future of Media: Q&A with Tech Unmasker Pete Pachal appeared first on Agility PR Solutions.

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Trending Sources

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A Day in The Life of a Chief of Staff in Tech

Inbound PR

I've been a Chief of Staff for close to two years but I've held similar positions in the past without the title. People often ask me "What is it that you actually do?" Chief of Staff roles have become popular over the last few years, especially in tech. Many of the big companies have a Chief of Staff for all of their SVPs and above, and some even for VP and above.

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Employee engagement trends to watch: New research recaps the state of engagement last year and identifies 4 key drivers for 2024

Agility PR Solutions

The manager/employee dynamic has never been so complex. A combination of factors over the last few years has leaders walking on hot coals in their employee relationships—including the unwillingness of staffers to fully give up the flexibility they were given during the pandemic, a more activated society in the wake of events like the George […] The post Employee engagement trends to watch: New research recaps the state of engagement last year and identifies 4 key drivers for 2024 appeared

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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New Challenges with Earned Media: PR Practitioners Insight in Report

Bianchi Biz Blog

The earned media landscape is evolving. To better understand this evolution, the Public Relations Global Network – our network of more than 50 hand-selected public relations firms servicing key markets around the world – surveyed its 18 U.S. member firms to understand how difficult obtaining earned media has become in recent years, as well as what factors are contributing to the situation.

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5WPR Shares Insights from Axios BFD Miami: Key Trends for 2024

5W PR

Earlier this month, 5WPR Senior Vice President, and General Manager of 5WPR Miami, had the privilege of attending Axios BFD Miami, an exclusive half-day event where Axios business and Pro reporters conducted insightful interviews with top industry leaders. The discussions centered around identifying the hottest topics for 2024 and addressing the most pressing challenges facing the Miami business community.

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Leap Into Communications This Leap Day

HMA Public Relations

Happy Leap Day! Learn more on the elusive day and why it marks the perfect time to introduce communications efforts to your business with Justin Liggin in this post.

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5WPR Unveils the Top Trends and Insights from KBIS 2024

5W PR

The Kitchen & Bath Industry Show (KBIS) is renowned for setting the stage for the latest innovations and trends in home design and technology. This year, KBIS 2024 did not disappoint, offering a glimpse into the future of domestic living with a host of exciting insights and trends that caught our attention. Let’s delve into some of the highlights from the show floor: AI & Tech Home Integration One of the most striking themes at KBIS 2024 was the integration of artificial intelligen

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Biggest corporate crisis

Mark My Words

PR Week Formula 1 team Red Bull was in the spotlight even more than usual during the pre-race season period this year. When its boss, Christian Horner (pictured), faced allegations of inappropriate behaviour, Red Bull chose to keep him front and centre. Horner was interviewed by the press, calling the claims against him a mere “distraction”, in a strategy that crisis comms pro Mark Borkowski referred to as “Horner playing hardball”, and cautioned could cause further problems for Red Bull.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Too Virtual, Not Enough Real.

Maxim Behar

Our inboxes fill up daily with unnecessary emails, which in the minds of their senders should be congratulations, and we should celebrate endlessly. But the 8th of March, Easter, Christmas, New Year, flowers, champagne, kisses, you name it. And, of course, we immediately delete them and remember the senders with unkind words. I don't know how it's possible for so much human and - probably - mental energy to go rudely and evoke precisely the opposite feelings rather than those someone would imagi

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$100 million Sussex misfire

Mark My Words

The Royal Observer “Taking on Harry and Meghan was a great coup for Netflix,” PR expert Mark Borkowski told an outlet. “It probably got a lot of eyeballs and subscriptions, but they [Harry and Markle] never delivered,” he claimed before further adding about the Montecito twosome: “The amount of income this pair has to raise is enormous.” Another insider pointed out that Harry and Meghan’s deal with the company is an “overhead agreement,” whic

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Letter from London: Everything Was Forever

Mark My Words

Counterpunch I first met media expert Mark Borkowski 30 years ago before traveling to West Africa to write for an English newspaper about Peter Kosminsky’s Dying of the Light, a film on murdered UK aid worker Sean Devereux. I have long warmed to Mark and always try to read him. Last week, he spoke of our growing push for smartphone-free childhoods and asked why so many of us were considering switching off entirely.

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