Cision

SEPTEMBER 20, 2017

An important aspect of the PR and marketing professions is to understand the behavior and interests of stakeholders and publics that we serve. The recently released Cision 2017 Global Social Journalism Study takes a deep dive into how journalists approach and use social media. As journalists are asked to do more in the digital realm with fewer resources, the opportunity for PR professionals to be a trusted resource to journalists increases when we understand their specific needs.

Social Media 226

Social Media Media Journalism Study 226

Onclusive

SEPTEMBER 20, 2017

MarTech forever changed the way that marketers work, what they report as success and how they do their jobs. PR professionals and communicators, however, have not, as a whole, significantly changed how they measure their success. CMOs and CEOs are starting to ask: Why can’t PR be measured and attributed the way that marketing efforts can? The typical response is that PR ROI and Earned Media are more difficult to measure.

Analytics 170

Analytics Measurement Data Technology 170

Prowly

SEPTEMBER 20, 2017

Content Marketing World Wrap-Up: The Three Themes That Stood Out. Last week, I had the pleasure of attending Content Marketing World for the second time. It was three days filled with learning and some good times with like-minded marketers. We all love what we do. Being immersed in that world for a few days, I was convinced that. The post Content Marketing World Wrap-Up: The Three Themes That Stood Out appeared first on Prowly Magazine.

Content Marketing 138

Content Marketing Marketing Conference Trends 138

Axia PR

SEPTEMBER 20, 2017

Your guide to writing a better news or feature story. When you write a story, your objective is to get the right message to your target audience. If you understand what type of story you’re writing, it will improve your writing and help you reach the readers you want to connect with. There are many kinds of stories. The most common ones are a news story and a feature story.

Writing 87

Writing Strategy Publicity 87

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Presspage

SEPTEMBER 20, 2017

MNPS' goal is to be the first choice for Nashville’s families. Simoultaneously, the district is earning a national reputation for urban school reform, its commitment to social and emotional learning and rising academic achievement. Metro Nashville Public Schools is one of the America’s top 50 largest school districts, preparing 88,000 students to excel in higher education, work and life.

Publicity 74

Publicity Education Reputation 74

HMA Public Relations

SEPTEMBER 20, 2017

The first official day of fall is this Friday. What does this mean for us Phoenicians? Only a few more weeks until we can turn down […]. The post Fall is Upon Us | HMA Public Relations appeared first on HMA Public Relations.

Publicity 50

Publicity 50

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2017

Public relations people like to talk about anticipating or “getting in front of” a crisis; in fact, for a taste of a real-life crisis simulation, check out this stress-inducing story by The New York Times ‘ Sapna Maheshwari. But the truth is, it’s a myth to think that you can prevent most events that could wreck a company’s reputation.

Crisis 149

Crisis Crisis Management Reputation Financial 149

Shift Communications

SEPTEMBER 20, 2017

One of the most common PR measurement questions we receive is, “What is the value of an impression?” The short answer: nothing. Impressions are worth nothing by themselves. The long answer has a fair bit of nuance to it. Why do we measure impressions? Impressions are a diagnostic metric; if your earned media placement or advertisement isn’t seen by anyone, then we know its impact to your business is also zero.

Analytics 132

Analytics Measurement Software Survey 132