Onclusive

APRIL 12, 2018

. Kathy Seegebrecht is SVP and Chief Marketing Officer for UL (Underwriters Laboratories). She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

ImPRessions - Crenshaw Communications

APRIL 12, 2018

Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. By shaping and serving up a unique perspective, expertise, or insight, a young company can gain a competitive advantage over larger and more established companies. If you’re a company founder, you have expertise that others don’t.

Leadership 149

Leadership B2B Tools Conference 149

Prowly

APRIL 12, 2018

When creating a PR team, it’s important to make sure its members can handle their responsibilities while being prepared for anything that comes their way. However, bulletproofing your PR team is about more than just managing them effectively. The post 5 Tips for Building a Bulletproof PR Team appeared first on Prowly Magazine.

Publicity 133

Publicity 133

The Proactive Report

APRIL 12, 2018

Once you’ve written a news release, distributed it, and posted it to your newsroom and social media accounts, you have to track results and be able to report ROI. In the past, we counted outputs and media clips as the ROI of a press release, but in the digital age there is so much more we can track. What do the people who read our releases do as a result?

Measurement 100

Measurement Analytics Google Social Media 100

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Presspage

APRIL 12, 2018

1. How has the media landscape changed? What are some trends you’re seeing evolve over time? Bart : “Here’s what hasn’t changed: The first press release was written by Ivy Lee in 1906. He represented the Pennsylvania Railroad when one of their trains derailed off a bridge in Atlantic City, causing more than 50 deaths. That was 112 years ago and guess what?

Company 111

Company Media Journalism Report 111

Waxing UnLyrical

APRIL 12, 2018

Guest Post by Gini Dietrich. A few weeks ago, Brandon Andersen wrote here about the PESO model and how to use it in content distribution. As an example, he used the goal of producing 2,000 downloads that equate to marketing soft leads for sales. He said, “This goal should be shared across the entire marketing/communications department. It’s not a content marketing goal or a PR goal.

Media Relations 85

Media Relations Advertising Advertising Content Marketing 85

HMA Public Relations

APRIL 12, 2018

This guest post on crisis communications is provided by Hilary Allard, Executive Vice President, and Philip Hauserman, Vice President at The Castle Group. The post Top Five Things to Know about Managing a Crisis on Social Media appeared first on HMA Public Relations.

Social Media 40

Social Media Crisis Crisis Communications Media 40

PR Breakfast Club

APRIL 12, 2018

In contrast to common opinion, composing an essay is scarcely something that takes place automatically. Do not have an one size – suits -all way of essay questions. Should you really understand your products, you must wind up writing a superb essay instead of merely a top-notch composition. Build each article already written essays through the moment you’ve got available.

Study 28

Study Education Writing Course 28

Communications Conversations

APRIL 12, 2018

A couple years ago, I made a decision: I wasn’t going to deride brands or people online when it came to social media marketing campaigns. I’ve done it a bit in the past, and I always felt bad about it. And, bottom line: it wasn’t–and isn’t–productive. However, with that said, I’m calling one example out today because, frankly, I’ve had it with these ridiculous blanketed pitches I receive each week.

Examples 60

Examples Pitching Writing Agency 60

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications