Prowly

OCTOBER 25, 2017

Instead of relying on media which are distrusted, brands can become media themselves, give their audience the information it needs, and position themselves as an interesting, relevant, and credible source. The post Why Fake News Could Be a Brilliant Opportunity for Brand Engagement appeared first on Prowly Magazine.

Brand 150

Brand Branding How To Media 150

Flack's Revenge

OCTOBER 25, 2017

I enjoyed attending my third consecutive Social Tools Summit event in Boston last week, where I moderated a panel on branding and thought leadership. It was great to take a day and get caught up on the state of the art in social media. The field is constantly changing, and there’s never a shortage of new tech, challenges and opportunities. The day featured panels on just about every aspect of the field.

Tools 120

Tools Enterprise Analytics Case Study 120

Communications Conversations

OCTOBER 25, 2017

Reading my morning paper last weekend, I came upon this story in the Variety section of the Star Tribune. It talks about a relatively successful YouTuber named “Jacksepticeye” who is now touring as a result of racking up some 17 million subscribers on his YouTube channel (he’s one of these YouTubers who apparently makes snarky remarks while playing video games–man, the way I wrote that makes me sound REALLY old!).

YouTube 121

YouTube Television Banking Corporate 121

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. 8–10: Breaking Misconceptions About Communicating With Rural Americans. When PR professionals target people in poor, rural communities, relying on stereotypes and misconceptions often hinders their campaigns, said Deana Rachelle Haworth, M.A., APR , senior vice president of the Indianapolis-based PR firm Hirons, who led a PD session on Oct. 10, titled “ Rural Re

Social Media 97

Social Media Conference Media Corporate 97

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

HMA Public Relations

OCTOBER 25, 2017

A lifestyle magazine in New Jersey is currently recovering from a major PR fail they suffered 2 days ago, how can PR pros avoid social media flops? The post Can You Recover From a Social Media Flop? appeared first on HMA Public Relations.

Social Media 50

Social Media Media Publicity Crisis Communications 50

Beyond PR

OCTOBER 25, 2017

We are excited to announce the latest Cision® Communications Cloud® product release. This enhancement helps current and future customers manage their earned media programs with more control, flexibility and speed. Communicators are under constant pressure from their executive teams to prove the impact of their efforts but are having a difficult time overseeing all of their channel initiatives and managing the effectiveness of their campaigns.

Communications 73

Communications Analytics Analysis Data 73