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Social Media Intelligence Can Boost the Bottom Line

The Proactive Report

Social media intelligence is the art and science of gathering data about online conversations so that you can use that information to improve your content creation and deliver more value to your audience. . use that old PR skill called content analysis. Once you have the data. Identify the influencers in each node.

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Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

And now onward with this month’s PR Tech Sum. >>> Sword and the Script Media can help with B2B marketing, PR and social media. It was, and continues to be, one of the coolest announcements I’ve had the privilege to contribute to in my PR career. >>> Need an extra pair of hands?

Reddit 176
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Visual Content Will Rule in 2015

The Proactive Report

Downloads of the white paper mentioned at the end of the video had an 87% click-through rate. For more Digital PR updates and ideas follow me on Twitter. Mastering Social Media Online PR digital pr training images social media strategy training videos visual content'

Training 157
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How to Create an Online Newsroom That Journalists Love

Rock the Status Quo

I’d also suggest adding social media feeds to it. More preferable items included events, subject matter experts, white papers, product specs, locations or a facilities list, FAQs and a timeline or history of the company. Digital PR' Comments I expanded on this a bit more on LinkedIn –. by CarrieMorgan.

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PRCA Digital PR Report 2015 need for more digital PR training and digital PR budgets expected to grow

Stuart Bruce

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work. However, there are some interesting indications.

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PR Professional’s Guide to Content Marketing

5W PR

In this article, 5W PR CEO Ronn Torossian and others share tips on how executives can use a blog and other social media avenues to spark conversations and conversions, establishing themselves as a leader within their industry. White papers, webinars, infographics, and case studies are also widely used.

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Long-Form Content is King: 4 Studies Show the Power of Long-Form in Content Marketing [UML]

Sword and the Script

These backlinks are important to digital PR and marketing for two primary reasons. A difference between search and social. The analysis “found virtually no correlation between backlinks and social shares…in other words, content that receives a lot of links doesn’t usually get shared on social media (and vice versa).”