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Digital PR spend increases significantly, but still not enough investment in training

Stuart Bruce

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. Depressingly the need for more investment in training was also one of the main findings of last year’s report. However, social media (i.e.

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Newsjacking is an Effective Tool in your PR Toolkit

Landis PR

Have they been media trained? If you don’t have the bona fides to weigh in…don’t. Move quickly. Newsjacking is an opportunity that you have to jump on. A day late is…too late. Prepare your subject matter experts (SMEs). Make sure they’re available and have three good key messages to communicate. Do you have data to support the subject?

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Five Critical Trends in Digital PR You Must Act On

Norton's Notes

Digital PR Budgets. When it comes to the growth of digital PR, 62% of those surveyed reported that their budgets for digital and social media have risen in the last 12 months, while the same number expect budgets to increase in the next year. Digital people learn through experimentation.

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Crisis & Reputation Management on Boards’ Radar

The Proactive Report

Establish who will respond to media inquiries and what your key messages will be. Have this team do crisis media training. Establish who will monitor and respond to social media comments. Get the Digital PR Tips newsletter in your inbox each week. Follow me on Twitter.

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Why You Should Hire a Crisis Communications Agency?

Prohibition

Prohibition PR will assist you in responding to media issues and provide you with regular updates to secure your brand’s reputation. As a digital PR agency, we can assist you in creating support materials and comments to distribute to employees, customers, and the general public.

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7 PR Blogs You Should Be Following

Critical Mention

Map out your PR career plan: PR Career Guide: Public Relations Job Titles, Descriptions, & Salary. Our take on PRNEWS: If you couldn’t already tell from its name, PRNews is the center for latest news on PR awards, events, research and more. PRNEWS Blog.

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Happy 4th Birthday, #measurePR: The Queen of Metrics Returns!

Waxing UnLyrical

Yes, the chat which has become somewhat of an institution as far as industry-wide digital PR events go (and I am thrilled about that), has been going strong for four whole years. I’m psyched that online social media training provider, author, and entrepreneur Eric Schwartzman will join us as our featured guest.