Sword and the Script
OCTOBER 3, 2020
The decline of B2B trade shows frees B2B marketing to experiment with more efficient channels; virtual events surface buying signals The pandemic is certainly changing marketing – but we might all do well to shift our thinking towards what might become quasi-permanent. Offices won’t be gone – but remote work won’t be exceptional.
MaccaPR
FEBRUARY 7, 2022
Beyond the exodus of brands, many major media outlets such as TechCrunch, The Wall Street Journal and Gizmodo announced they wouldn’t be sending any of their journalists in person and would be instead conduct all interviews virtually. the reporters likes to schedule interviews through? What’s a marketer to do?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
ImPRessions - Crenshaw Communications
JULY 14, 2016
Journalists are instantly reassigned, interview opportunities dissolve, and your story is suddenly yesterday’s news. A theatrical product unveiling works best within a trade show that offers a captive audience of working journalists, like CES. How does a communications professional manage the risk of breaking news?
Beyond PR
APRIL 27, 2016
Trade shows can be an endless sea of opportunity, engagement, and information. When it comes to amplifying your trade show presence, an online press kit is one of the best ways to house your content riches , and a multichannel marketing strategy will provide your audience with plenty of paths to this jackpot.
PR Fuel
JULY 14, 2021
For example, you might want to announce an upcoming trade show or conference. For example, you might want to interview a CEO, stakeholder, or project leader. Maybe you want to add a product demo video or trailer for an upcoming event. Consider the next six months, too. Instead, make sure the quote adds something.
Beyond PR
SEPTEMBER 27, 2016
With such a high concentration of news and innovation in one place, it’s no surprise that trade shows and other industry events generate a plethora of content. Here are three key tactics for taking advantage of social media during a trade show. Invites for demos, mini booth events (autographs, photo ops), or interviews.
Bianchi Biz Blog
JANUARY 19, 2023
ZF showed everything from a heated seat belt (“Heat Belt”) to its new, autonomous SAE Level 4 Shuttle and its ZF ProConnect connectivity platform which securely connects vehicles with cloud and infrastructure CES2023 and the Media In addition to an overall sense of connection and excitement, this year’s version of CES (which was the largest U.S.
Expert insights. Personalized for you.
105 
Let's personalize your content