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4 trends in journalism and what they mean for the PR industry

Communications Conversations

But, that doesn’t mean journalism is thriving again. Supporting stat: One-in-five newsroom employees live in New York, Los Angeles or Washington, D.C. More consolidation means fewer outlets to pitch, which we have definitely seen in recent years. As a fan of journalism, I’m all for paywalls. Will it last?

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Ethical Issues with Coalitions and Front Groups – Greg Bailey

Ethical Voices

How to make sure your employees understand how you value ethics. I spent the first third of my career working for newspapers. I was the managing editor of the local business journal here in Nashville before joining a local PR firm. In the newspaper business, I did have one, and I really thought I’d lose my job over it.

Ethics 92
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MAXIM BEHAR - We live in a New World with a New Scale of Business Values

Maxim Behar

Maxim has seen the communication world evolve from hard-hitting journalism into the current global digital melting pot it has become today. In 1994, he decided to bring his journalistic career to a close, although he was the Managing Editor of one of the first private daily newspapers in Bulgaria. This is my definite understanding.,”

Ethics 52
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#18: The future of storytelling in healthcare communications

NewsWhip

Influence of local newspapers | Jump to text. I would say that the fruits of our labor can be anything from a story in the Wall Street Journal, to a local TV segment on CBS, to a sponsored article within women’s books, but we don’t throw spaghetti on the wall. Finding relevance diamonds, like maskne | Jump to text.

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Maxim Behar in The Career show podcast

Maxim Behar

We were advising them on how to present themselves to the media, to their employees, and to the public. You can't do that sort of thing in a newspaper or on TV. Host: Then in those years when you were in the plant you made your first newspaper? Yeah, that was the first form which then evolved into me doing journalism.

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Why a List Press Release Might just Give You the Best Bang for Your Buck

PR Fuel

Open up any magazine, blog, trade journal, or newspaper, and you’ll likely be able to find at least one story that’s written as a list. 10 Stupid Employee Relations Mistakes. One of the most tried and true press release formats is the list. Lists just work. Don’t take my word for it. Just look around!

Writing 40
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A Marketing to Media Translation Dictionary For Journalists Turned Content Marketers

Contently - Strategy

Ultimately, marketers and media employees want the same thing— engaged audience members —but we’ve all been taught to talk about attention and audience using industry-specific terms. This gamification of a company’s own website is also a hallmark in data visualization journalism like the stories on FiveThirtyEight.