Data-Driven PR Measurement Meeting Technology 
Cision
MAY 9, 2016
While acquiring data can be easy, finding the data that is accurate and supports your brand’s work, mission and goals is more complex. You need to do more than find data; you need to find the right data. That’s what data and analytics allow you to do. Luckily, there is technology and tools that can do it for you.
Shift Communications
DECEMBER 12, 2016
We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.
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Shift Communications
FEBRUARY 3, 2015
As communications becomes more digital, more quantified, and more data-driven, the pressure is on for pros to be as comfortable with data collection, metrics and measurement as they are at writing and creativity. To explore why this is important, let’s look at an example of how data helps PR get press for clients.
Shift Communications
SEPTEMBER 15, 2016
You may have noticed already that we talk a lot about data-driven PR at SHIFT. It’s not just a topic on our blog, it’s a concept we are encouraged to prioritize in every facet of our PR strategies. In the planning stages, you will want to confirm with your B2B tech clients what is considered a win for the PR program.
Prohibition
FEBRUARY 14, 2023
Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.
Shift Communications
FEBRUARY 13, 2017
However, one area where video-minded PR professionals fall short is how to measure the success of video communications. The old way of measuring video success was simple, if ineffective: how many views did our video receive? The Video Communications Measurement Funnel. Here’s where the rubber meets the road.
5W PR
JUNE 6, 2022
Just like every other industry, the trends in public relations can be influenced by a variety of things such as technology, preferences from the customers, expectations from employees, and more. However, when it comes to utilizing data in practice, there are still some kinks that need to be worked out. Consumer Focus.
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