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Data-Driven PR Campaign Planning: Part 2

Onclusive

Welcome back to our blog series about data-driven PR campaign planning! Your messaging and your story are the heart of your PR campaign. Don’t leave the evaluation until the end of a PR campaign. The post Data-Driven PR Campaign Planning: Part 2 appeared first on Onclusive.

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What PR Teams Love Right Now: Valentine’s Day Edition

ImPRessions - Crenshaw Communications

Whether it’s true love or love-hate, our leadership encourages its use for first drafts of written content, research synthesis, rote reports, and more. Today, PR strategy is often informed by data insights. But ChatGPT isn’t the alpha in this relationship.

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3 Best Practices For Using Data In B2B PR

ImPRessions - Crenshaw Communications

For leading data management platform Lotame , for example, their data and third-party surveys are both important, and they often work together. Don’t make research a sales pitch. It’s important to develop research and data that speaks to core themes, messages and products. Focus on the findings instead.

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20 PR and Marketing Predictions for 2022

Sword and the Script

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. The tactic still matters, but PR pros and writers will need to step up their game to cut through the clutter. . Data-driven PR. One of the big headlines for 2022 is that a data-driven approach to PR will be a must.

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SHIFT Communications Creates HAROLD: First Artificially Intelligent, Cloud-Based PR Employee

Shift Communications

SHIFT Communications, the premiere data-driven PR agency , announced today the release of the Heuristic And Recurrent Ontological Lexicon Deep-learner, or HAROLD, the world’s first artificially intelligent (AI), cloud-based PR employee. HAROLD can replicate itself and call the whole media list simultaneously.”

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What is Tech PR? PR strategies that sell your tech brand

Prohibition

Tech PR can also help to differentiate a technology company from competitors, position them as a thought leader, and create a positive brand image. Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing.

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Recipes: The Missing Ingredient in Many Food PR Content Marketing Mixes

Shift Communications

Let’s face it though – if you’re pitching a turkey-themed recipe, odds are so is everyone else. One way to spice up the pitch is using Google Trends early on to identify other food related trends and tailor your recipe pitch accordingly. This makes it that much harder to stand out in both the reporter and public’s mind.