ImPRessions - Crenshaw Communications

SEPTEMBER 7, 2018

Tying media relations activities to key calendar milestones is a time-honored PR tactic, because it works. But if holiday PR opportunities are approached carelessly, they can be squandered. Do release some relevant data. A tone-deaf treatment of a solemn holiday can offend audiences or even risk backlash.

Media Relations 157

Media Relations Media Pitching Data-Driven PR 157

Shift Communications

JANUARY 28, 2019

Here are a few things you can do to keep your company top-of-mind following a launch: Keep a steady media relations program. Media relations is a core part of any PR program, and in this case having a steady, ongoing media effort will help you remain a part of the conversation. Flex your event muscles.

How To 89

How To Case Study Conference Web 89

Sword and the Script

DECEMBER 21, 2021

Plus, these programs support Gini Dietrich’s PESO Model (paid, earned, shared and owned media).”. Data-driven PR. One of the big headlines for 2022 is that a data-driven approach to PR will be a must. Grace Platon , Communications Strategist, Communicate Grace , LLC .

Marketing 214

Marketing Content Marketing Social Media Employee 214

Shift Communications

JULY 19, 2017

Owned media/messaging. Media relations. Social media management. Paid media and syndication. Research (using tools such as Sysomos, Crowdtangle, Google Trends). Sentiment/tone analysis. Press release alternatives. Email marketing. Influencer management (using techniques such as network graphing). Speaking programs.

Case Study 118

Case Study Crisis Management Crisis Study 118

Shift Communications

AUGUST 25, 2017

Then, these links were ranked by total social engagements, analyzed and compartmentalized into one of 13 categories: social media , writing , media relations , marketing , advertising , SEO , careers , analytics , crisis comms , data/data-driven , events , influencers , and investor relations.

Data 92

Data SEO Guidelines Advertising 92

Shift Communications

MARCH 8, 2016

The best story ideas come from jumping on a call with an expert on the client side to discuss and brainstorm, volunteering to attend a client event or sitting in on a webinar. The secret sauce of media relations is developing real connections with other people – reporters, clients, peers and colleagues. Relationship Building.

Skype 60

Skype Creativity Education Construction 60

Prohibition

FEBRUARY 14, 2023

Tech PR can also help to differentiate a technology company from competitors, position them as a thought leader, and create a positive brand image. Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing.

Strategy 62

Strategy Brand Branding Technology 62