Shift Communications

JULY 19, 2017

Anyone Could Need Crisis Management (…and at Anytime). is suffering a crisis. As our VP of Marketing Tech previously summarized : In a crisis management situation, something has gone wrong and your brand is on fire. s PR reps/trusted advisors/crisis comms ride-or-dies, deny the fire of its resources we shall.

Case Study 118

Case Study Crisis Management Crisis Study 118

Sword and the Script

DECEMBER 21, 2021

Plus, these programs support Gini Dietrich’s PESO Model (paid, earned, shared and owned media).”. Data-driven PR. One of the big headlines for 2022 is that a data-driven approach to PR will be a must. Grace Platon , Communications Strategist, Communicate Grace , LLC .

Marketing 215

Marketing Content Marketing Social Media Employee 215

Shift Communications

AUGUST 25, 2017

Then, these links were ranked by total social engagements, analyzed and compartmentalized into one of 13 categories: social media , writing , media relations , marketing , advertising , SEO , careers , analytics , crisis comms , data/data-driven , events , influencers , and investor relations.

Data 92

Data SEO Guidelines Advertising 92

Prohibition

FEBRUARY 14, 2023

Tech PR can also help to differentiate a technology company from competitors, position them as a thought leader, and create a positive brand image. Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing.

Strategy 62

Strategy Brand Branding Technology 62