Shift Communications

NOVEMBER 28, 2016

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

Data-Driven PR 60

Data-Driven PR Data Construction Technology 60

Shift Communications

JANUARY 9, 2017

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

Data-Driven PR 60

Data-Driven PR Data Analysis Pitching 60

Shift Communications

NOVEMBER 17, 2017

Public relations, a communication-driven field, can and will continue to benefit from this futuristic tool. By definition, it’s the “statistical discipline of predicting what’s likely to happen based on existing data.” The latest focus is on predictive analytics and the power one can wield by predicting future trends.

eBook 104

eBook Analytics Data Software 104

Shift Communications

AUGUST 25, 2017

Rather than being influenced by opinion and bias, turn to the data! By using SCALE, successful content (by all definitions) can be compiled and analyzed. The result is a set of quantitative and qualitative data for content creators to leverage. It can also be a burden to those lacking a proper model for it.

Data 92

Data SEO Guidelines Advertising 92

Shift Communications

MARCH 8, 2016

One of the most valuable lessons I’ve learned over the course of my 17 year professional career – and worked to impart on those I have mentored – is that thinking critically and creatively, showing genuine curiosity, and prioritizing relationship building are THE most important skills to develop as a PR professional.

Skype 60

Skype Creativity Education Construction 60