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What is Data-Driven PR, Part 4: Hypothesizing

Shift Communications

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

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What is Data-Driven PR, Part 7: Refinement

Shift Communications

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

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New SHIFT eBook: Predictive Analytics and the Future of PR

Shift Communications

Public relations, a communication-driven field, can and will continue to benefit from this futuristic tool. By definition, it’s the “statistical discipline of predicting what’s likely to happen based on existing data.” What is Predictive Analytics? So, what exactly is predictive analytics?

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Owned Content: Calculating Success

Shift Communications

Rather than being influenced by opinion and bias, turn to the data! By using SCALE, successful content (by all definitions) can be compiled and analyzed. The result is a set of quantitative and qualitative data for content creators to leverage. It can also be a burden to those lacking a proper model for it.

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Twitter’s New Algorithm

Shift Communications

Although it’s still too early to definitively say how things will go, here are a few tips to help brands prepare and react in the meantime. As far as relevancy was concerned, I can confirm that the top tweets were from handles I have commonly interacted with before. So now the question is, how will this impact brands?

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Coming Full Circle – From Tech PR and Back Again

Shift Communications

By definition, critical thinking is the ability to process a high volume of information, examine it objectively and develop sound conclusions. But, this frenzied time allowed me to be both resilient and begin to understand how valuable these fundamental skills would be to me – skills to lean on for a lifetime. Critical and Creative Thinking.

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